Why is Click-Through Important?
You've mastered getting your email into the inbox, and you've found subject lines and an email list that will respond to and open your emails. Congratulations! You've made great progress. What's the next step? It's to get the people who have opened your email to actually click-through your email to your product. After all, the entire purpose of your email is to drive traffic to your website or landing page.

You'd be surprised how a few small changes can really optimize the click-through rate to your website. Here, Comm100 will break down the lucky seven things that you can do to help ensure that your click-through rate is just about as good as it possibly could be.

1. Make Sure that Your Links Look Like Links
It's very easy to begin to think that your links should look neat and stylized, especially if you have a tightly controlled brand style on your website. However, your links will get clicked the most if they look like links and people can easily identify them as links. At a minimum, every link in your email should be underlined, like a standard link, so that it is easily identifiable to the user visually as a link. Though it may be outside of the scope of your brand guidelines, consider making the links in your email the standard blue link color. What's the reason for this? Some emails will strip out your style scripts anyway. Making your links standard blue will make them obvious links to users in any context.

2. Make Sure There is a Link Above the Fold
This is the same rule as applies with landing pages. In the case of an email, however, "Above the Fold" actually means within the first inch and a half of the email. Over half of all people who read (or just scan) your email will do so in a horizontally-oriented email preview pane. That means that you have less than two inches of space to convince them to click something. If you fill up the top inch and a half or two inches of your email with an image and text and no obvious links, you may miss your entire opportunity to get a user to click through to your website or landing page. Even if it means less use of image and a harder selling text style, make sure you get at least one obvious link in the top inch and a half of your email. Otherwise, many users will never even see a link to click!

3. Don't Trap Links in Images
Comm100 has talked previously about how using images to convey important messages in email means that many of your readers will never see the message that you want to convey. This rule applies to "click-through buttons" as well. It's true that, in a normal web environment, using a graphic button to tell somebody to "enter" or "click" or "submit: is the most effective way to get a response. This is not true in email. If you use a graphic button, half of your users will only see the button's alt or title text. Alt and title text is not as compelling as a large font, brightly colored text link. Instead of graphic buttons, use either large font text links or create an html button. A good coder can create an html button that is both visually appealing and always visible in your email (whereas a graphic won't be!).

4. TELL People to Click
Comm100 has already talked about making sure that your links are not too visually subtle, but this is true for the text you choose to use around your links as well. Again, this isn't a webpage and you have limited time to get somebody to click. So, rather than using subtle text strings, make sure you are using call to action and order text such as "Click here to…" or "Click this link." The one thing that you want to be careful of is that you don't do this too much, because spam filters don't like emails that have dozens of large, bolded, "click here" links. But you want at least a couple of links that obviously tell your users where and what to click.

5. Use Alt and Title Text Effectively
Just in case you've had a brain freeze moment, alt and title text are the text snippets that appear underneath images and that are seen either when the image doesn't load or when a user holds their mouse over the image. You should use both alt and title text fields since different browsers read them differently. The important part of what Comm100 just said that you need to remember is that alt and title tags appear when images don't load! So not only should those text fields repeat any messages in those images, but they should also be used to also say "Click here for this offer" or "Click for more information." Every alt or title text field is an opportunity to encourage a click-through.

6. Use LOTS of Links
There is also just a piece of simple math that goes into optimizing your click-through rate. It goes like this: The more opportunities that you give users to click, the more likely that they are to click. If a user has to read through several paragraphs of text to get to a link, they may not get that far. Or they may not care by the time they get to the link. Every text block that you include in an email should include one link. And every image should be a link. It's just math! More links means more opportunities for a user to click, which means more click-throughs.

7. Double Check Your Text Version
Remember that you should always be sending a corresponding text version with your html email. And remember that that text version will wipe out all of your html links. Make sure that you go through your text version and manually put in the url that users need to visit. It should sound like this "Visit this url (insert full url) to see this product." If your url is very long and complicated, you may want to consider setting up a shorter url and then redirecting it to the more complicated url after a user types it in.

Those seven tips will, without fail, improve your click-through rate. Just be sure to check your email in a pre-send spam rater to make sure that you haven't gone overboard with any of these techniques. It's true that in some cases your email won't look as pretty when you're following these rules, but Comm100 can assure you that, from a click-through perspective, it will perform better!

Even before you get ready to optimize your click-through rate, the first step in generating a successful email campaign is to choose an email provider who meets your needs. Comm100, who provided you with this complimentary summary of click-through optimization tips, offers a completely free, hosted email and newsletter solution. It's both a great long-term and short-term solution to getting your email marketing off of the ground and then testing ways to improve your click-through rate!

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About the Author:
Comm100 Network Corporation provides open source and free hosted customer support software for small and medium businesses. Comm100 fully integrates multiple communication channels, including Live Chat, Newsletter, Forum, Knowledge Base and Email Ticket. All Comm100 products are delivered as FREE SaaS/Hosted applications and completely FREE. For further information about Comm100, please visit: http://www.comm100.com/.
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In today fast paced internet world you can find forums on just about any subject that may be of interest to you. All you have to do is go to your favorite search engine and type in your favorite topic and add forums and you will be greeted with millions of results.  The possibilities are almost endless on the forums that you have the ability to choose from. Once you get the results all you have to do is search through the links and find the forum that you feel may contribute to you or one that may be able to contribute to the forum. If you are trying to promote your business however, you need to click on most of the forums and register.

Once you have registered in a few of the more popular forums you will need to edit your profile. The profile is very important as it will be the one thing that will promote your product online. You may consider on creating a short bio that tells visitors about you and the business you are promoting. Make sure that you include your keywords to both the text and hyperlink to your blog. This will help you show up on the search engines.
Now that you have finished your profile you are now ready to create a signature file. The signature file can help you increase traffic to your website as well as increasing the backlink. This file will appear each time you post in a forum.

Now that you have both of the most important steps done, you are now ready to use the forum to market your business or product.  There are a few tips that you should follow though in order for the forums to work for you.

1. Use the online forums to be able to learn as much as you can about your business. Almost all the forums that are available are free to use so this is a great way to do research. Also some forums allow you to read the posts without even joining which is great as it allows you access to valuable information without having to join. You need to be sure to take the time in reading these forums and asking any questions that you may have.  Learning is one of the most important steps to any internet business as things are constantly changing.

2. Be sure to use the forums to ask questions. Almost everyone in the forum community is willing to help others and answer questions as they can. If you never ask your question, you will never get the answers that you seek. The key though is to be sure that you ask the right questions as you do not want to spam the forum boards. Spamming the forum boards to get people to click on your signature link will only get your post deleted and possibly get you banned from the forum as well.

3. Once you feel you are ready you can begin to answer questions for other members of the forum as well as help them with their problems just as they did for you. This will help you to get your backlink to grow as your trust grows. This will also help you become known as an expert on subject.

4. Try not to post any links in your initial post this is what you will use your signature file for
Forum marketing is a great way to socialize and meet new potential customers of your product. If they are used correctly, you can have a very successful internet business.

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About the Author:
If you are looking for high quality Blogging and Marketing eBooks with Master Resell Rights then visit our website www.cheapresalerights.com

Some affiliates are very successful in earning commissions from niche marketing while others fail to make money online.

What separates winners from losers in earning huge affiliate commissions from niche marketing. This article presents six important tips that any affiliate can use to earn huge commissions:

1. Build your own mini site where you promote several affiliate programs for your niche. By focusing your site on one niche, you can offer several affiliate products that you can hand pick from that niche. This gives your website visitors options to buy any of your products, and this also boosts the sales you can make and the commissions you earn.

2. Publish your own e-zine and build a big list of subscribers. By doing this, you can then promote your affiliate products to your list on a regular basis.

3. Establish a marketing budget and the tools you will use to advertise your affiliate products. It is also important for you to test and track your ads and promotions for your affiliate programs to see which ones are the most effective.

4. Carry out product reviews of the affiliate products you promote, indicating which programs have paid you most, and outline their attractive features. This will inform your customers about your products, and will also help to drive traffic to your website. You can also recommend your affiliate programs on your website or in your e-zine, or on your blog. You can also recommend your affiliate programs to your visitors by having a section on your website and you list your favorite affiliate programs along with descriptions of their products or services. It is important that you make sure that your affiliate product reviews honest.

5. Give away freebies that have your affiliate links in them. This can involve giving away short reports, e-books or an e-course with your affiliate links in them. You can also invite your website visitors to give away your reports and e-books to their own friends or distribute to their lists.

6.Create a directory, and this directory can be for articles, e-zines, e-books or affiliate programs. You can add your affiliate links in your directories, which will in turn boost your commissions.

Some affiliates are very successful in earning commissions from niche marketing while others fail to make money online. These six steps can help you dramatically increase your affiliate income. Follow them and you will soon see a major boost to your affiliate commissions.

More about affiliate marketing and how you can earn through it , plus to get an amazing affiliate marketing bonuses
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Since promoting your website can take some effort and money, you don't want to just anyone to visit your site. Instead, you only want people who would be interested in what you have to offer.

This article outlines how you can build a steady stream of visitors to your niche website who are targeted and likely to bring you sales.

1. Know your target customers and make sure that all your advertising campaigns are targeted at these customers. This means that you must use all the necessary niche keywords which define your potential customers in all your advertising campaigns. If you are using Google Adwords, your advert must specify the targeted customers. If you are writing articles as a way of promoting your website, your articles must contain the keywords for your niche.

2. List your niche website with top search engines and directories in categories that suit your niche. If your niche website is about selling products or services that relate to making money online for example, get your website listed under this category on relevant websites. This means that people who are looking for this specific information that relate to your website will easily find your website.

3. Advertise your niche website in relevant forums and online groups. The more you know about your potential customers, the better you will know where to find them. This means you can go to the relevant forums or online groups where your customers are and you can advertise your website there through having your website URL in your signature when you make posts in these forums. People in forums that related to your niche are targeted customers who have high potential to buy from your website.

4. Write articles that are rich with your niche keywords. Your articles get picked up and published by many websites, e-zines and directories. You can therefore quickly have thousands of back links pointing to your website. It is therefore important that all your articles have several of your keywords so that when people type these keywords on search engines while looking for information, your website comes up and ranks high on these search engines. This drives targeted traffic to your website.

5. Use your own e-zine and other related e-zines to advertise your website. By publishing your own e-zine, you already have many prospects who are interested in what you have to offer. Make sure that your e-zine has new content and gives away some free report or e-books to your subscribers. Make sure that your website URL is added in all your e-zine publications. Identify other e-zines with a readership that matches your target niche market and advertise your website in these e-zines.

6. Research and look for other web sites where your target customers visit and inquire about advertising your niche website on these websites.

How  to drive targeted traffic to your niche website – important niche traffic tips. The six tools outlined above can help you generate targeted traffic to your niche  website. If you want to increase your conversion rate and boost your sales, you need to have targeted visitors on your niche  website.

Find out all  about micro niche marketing and get powerful new software tool to absolutely dominate in your niche market.  http://nichekeywordfinder.pluginnetproefit.com/
How to find profitable keywords? Web 2.0 keyword Finder software and how you can use it, plus to get an amazing bonuses.  http://web2keywordfinder.pluginnetproefit.com/
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The FIRST tip I would give to anyone to help bring visitors to your website is to make sure that you add new content to your website everyday. Also make sure that the content of the additional information is good relevant information and not a load of revamped rubbish. If your website stays the same with no new content why would anyone want to visit your site?

The SECOND tip I would give is to make sure that you always tag your keywords on your webpage. Tags are where the "search engines" look to assess the page rank of your site and if they find no tags they will pass by and you will lose out. Tags are simple to use and I will give you a few essential places to put them.

TITLE TAGS
I know it may sound a little silly to you but believe me lots of money is lost because people do not place tags in the title of their page. The title is where you put your most important keywords with a title that will grab the readers attention.

HEADER TAGS
These tags are found below the title and are also second in importance to the title tag. If the title tag is not eye catching then the visitor will not read any further and may not even get to the header.

META TAGS
These provide a small informative text. Usually only a few words but they must be up to date and contain good information.

ALT TAGS
These provide a description of graphics and each graphic should have an Alt tag.

The THIRD tip
This tip would be to find and link to as many websites as you possibly can. The more links you have coming to your website the more valuable these are to the "search engines". If you can get links to your website from a government site which is also relevant to your site you have hit the jackpot.

Linking can be achieved by submitting articles to article directories, publishing press releases and using the new social forums like facebook and twitter. The use of linking to a direct website while still workable is being overtaken by putting a link to a website in the text of an article so the reader can click onto this and be take immediately to the website page.

The FOURTH tip is a favourite of lots of people and when it is done correctly can improve the rating and profitability of your website considerably.
Advertising can be done by many methods and I will list a few for you.
Classified Ads
Email Marketing
Postcards
Article writing
Pay per click
Search engine optimization
Direct marketing
All of the above are easy to do and carry little or no cost involved.

The FIFTH tip is just to do some of what I have outlined above and I am sure you will have fun in building a business or just learning more than 80% of the online marketers know. You may want to find forums where you can exchange views and information with others.
You can find information by going into Google and typing in
"freeclassifieds.com"
"directmailers"
"newsgroups"
You get the idea?

Then you type in some questions you would like answered. You would probably be better placed if you could answer some of their problems first but at least look at the relevant sites and learn. Remember DOING NOTHING MEANS NOTHING CHANGES.
I hope you learn something from this article. Most of all Have Fun.

William Conway

The author of this article is mentored by Mary Gerston who is now the Vice President of "Global Cash Flow Network" of America.
If you would like to learn more and get a FREE report by calling 1-800-719-8268 extension 40597
From Outside America CALL 001-480-355-5612 extension 40597