This campaign took him a week or so to become profitable, but he's now got it tweaked and you could actually just copy this and start making money as an affiliate.

Here’s the nuts and bolts of it…

The Product: The 31 Day Fat Loss Cure (this is his own product on Clickbank, affiliate info is here if you’re interested)

Landing Page: Justin linked directly to his sales video which is at 31DayFatLossCure.com/abs (if you’ve never seen a video like this, the add to cart button pops up at the end of the video so they can order…its pretty cool).

Next, he started making making some Facebook ads…

When he does this, he usually makes up to 30 different ads (mostly testing the pictures in the ads).

Justin found that a great picture gives you the biggest change in click thru rates (CTR). So out of the 30 or so ads he tested, these were the top 3 converting ads.

Just by improving your CTR you can get a much better Cost Per Click (CPC) and your profits are going to go through the roof. If you have a few extra bucks to spend, Justin highly recommendd picking up the FB Ads Manager. This thing literally saves him 20-25 hours each week. Justin simply uploads all of the ads, targets the market he wants and let's it run while he's sleeping.

And by the way here’s a big tip that he got from Jeremy Schoemaker (aka Shoemoney):

Set up your campaign so that in Clickbank each ad has a different sub ID on the end (much easier to do than it sounds). This way you can track the EXACT ads that are sending you the sales.

Of the ads pictured at the top of this post, Justin actually found that the middle ad generated the most sales (even though it didn't have the best CTR).

Once you have some ads ready, you MUST narrow down and calculate your target market…

Narrowing Your Market For Maximum Money Making

If you’ve ever done any campaigns for fitness/fat loss products, you know that the best market for these products is in the 35-65 year old age group.

Justin targeted each of these ads specifically to women in the 35-55 year old range on Facebook. He didn’t target any specific keywords with these ads, just women in general. Here are the exact settings Justin used:

• Female, 35-55
• United States
• CPC (bidding around .30 per click)

That’s a pretty broad market, but it was still profitable. Since then he's gotten more into niching down by smaller groups of years and also by time zones in the U.S.

Justin thinks there’s also a lot of money to be made targeting keywords. For example, you could target people who like “The Biggest Loser” which is over 1 million people on Facebook — he hasn’t tried this yet, but he's confident it would convert pretty well.

The Profits

Overall on this campaign, Justin invested a total of $493.76 and brought in $621.19 in revenue. So the overall profit for the campaign was $127.43. Now you might not think that’s much money, but here’s how he's going to scale it out…

… During this test campaign, Justin was capping his ad spend each day to $50. Now since this campaign is profitable, all he needs to do is increase his ad spend to $300 or so dollars per day, and within a few days this will easily turn into a $100 profit each and everyday. That’s an average of $36,500+ per year.

Not to mention, Justin hasn’t even started targeting this campaign to men.

Now a question most people usually have is “what’s better, CPC or CPM?”

CPC vs. CPM

This campaign was all run on CPC, but he's been playing around with CPM lately.

Here’s the deal though…

… Facebook recently changed its algorithm, and they are trying to push direct response marketers over to CPC. In simple speak, the days of dirt cheap CPM clicks are pretty much over.

But that’s ok, because even a campaign like this you could still easily make $20k-$30k a year as an affiliate just by direct linking.

On a campaign like this your goal should be to get as many people to the landing page as possible – for as cheap as possible. If you can find cheap .10 cent clicks this Facebook campaign would be an absolute gold mine.

Now that leads to the next big tip, which is improving your click through rate!

How To Increase Your CTR on Facebook Ads

One of the keys to making a bunch of money on Facebook is to keep your CTR high.

Now the big problem with this (unlike with Adwords) is that the same people are seeing your ad everyday they login to Facebook. So after about 7-10 days your ad is going to lose its good CTR, and you’re going to need a new ad.

If you have a picture that’s converting well, you can do something simple like adding a colored border or circle around the image.

If that doesn’t work it’s time to test 20-30 new pictures, and then you can simply bring your old one back in a few weeks.

Justin Goff is the owner of The 31 Day Fat Loss Cure.

• It won't cost you anything, and

• It will take you less than a couple hours to set up.

This magic strategy is called cross selling. The bottom line is that if someone trusts you enough and likes your product or service enough to buy from you once, then they are comfortable enough to buy from you over and over again.

The main obstacle you need to overcome when you are trying to convince someone to buy from you is gaining their trust. That's why upsell products are so critical. We have learned through testing and experience that if you present a customer with a second offer while they are placing their first order, at least 20% of them will buy the second product as well.

This upsell can be as simple as asking a customer to check a box in order to claim their product and automatically receive the second product (and you will automatically receive the extra profits). What's great about this technique is that everything happens automatically for your customer. Basically, it's like you're asking, "Do you want fries with that?" For example, if you sell printers, then your cross sell offer could be, "Do you want ink cartridges with that?"

It's really quite easy-all you need to do is offer a second product that fits naturally with the initial product. You can also offer more of the same product at a discounted price.

Perhaps one of the best places to locate your "add fries" offer is on your order form. Your customer has just purchased something from you, they have their credit card out still, and you've already earned their trust and convinced them to make the buying decision. That means now is the best time to make your second offer. For this reason, it's very effective to add your second offer directly onto your order page so that your customer will be presented with it while they are filling out your order form.

Your average cross sell rate if you use this strategy will usually be between 20% and 30%, although we have seen rates as high as 40% or 50%. The key to making your cross sell offer successful is to make sure the second product you are offering is closely related to the original product that your customer purchased. You should also offer it at an appropriate price.

In our experience, the best price point for an upsell product is about 30% of the price of the original product. For example, if you sold someone a $45 winter coat, then they would probably be willing to buy a $15 winter scarf.

You can include text that says something like, "Check this box to add [second product] to your purchase at a special discount of 25%." Then write a few paragraphs to describe how the second product compliments the original product and why your customer will benefit from getting both. Don't forget to state the price of the cross sell product, and mention your guarantee again too (to remove the risk of buying).

You can increase your sales by another 10% if you add complimentary product offers to your thank-you-for-your-purchase page. This is a very simple upsell strategy that too many businesses overlook. When you consider that customers are most resistant to purchasing right before they decide to buy, and are more inclined to buy after they've finally decided to make that initial purchase, it seems hard to believe that every business doesn't take advantage of their thank-you pages to cross sell. The hard part is done, you've convinced your customer to buy, now all you have to do is present them with another, complimentary offer!

You might wonder why this idea of building a list is so important in your ability to make money as an online marketer. Many wonder why they cannot just build websites, write some copy and collect their profits.

Why is it so vital that you consider building a list?

First, let's talk about what building a list means. Basically, this is where you have visitors to your site fill out a form with their name and email address.

Using this information, you stay in touch with your list (whether they have bought from you yet or not) via email. You will send good, quality information as well as the occasional sales letter to this list.

With any niche that you choose, you will need to make the decision as to whether building a list is even a viable option. However, if you think about it, there is usually some room for up-selling in just about any niche.

For example, if you have a website related to infertility and how to overcome it, you might wonder what else you could offer that group of people. If they use your program and are successful at getting pregnant, you could offer them all kinds of baby related items during their pregnancy. It is important to think outside of the box!

As marketers build their lists, they often see the huge potential they have in that niche. Taking the example above, perhaps you decide to write your own ebook that will complement the one you have been selling.

For example, if you have been selling an ebook  titled "How to Overcome Infertility Naturally", you might decide to write one called "Yoga Moves for Infertility".
This way, you can still sell the original book, but now you can also offer your list this accompanying book.

To see the potential, let's assume your list has only 500 people right now. Your ebook is priced at $19.95, and you send an email out to your list (which takes all of about 2 minutes). If 150 people on your list purchase your ebook, you just made a quick $2992.50 for one email! That is the power of list building.

Of course, if you had to hire out the writing of the book, your profits would be a bit reduced. However, what if your email pulled a better return? You could make even more than that!

About the Author:
Cheap Resale Rights Provide List Building eBooks With Resell Rights and Private Label Rights.

It is my hope that this article will persuade Internet Marketers, not yet involved in SOCIAL MEDIA, to start now. I fear that those who don't, in 2010, will get left behind.

So, in this article, I am going to briefly cover some of the basics, including:-

+ 'What is Social Media?'

+ 'Why you should embrace it (or miss out)?'

+ 'What Social Media Platforms are there?'

+ 'Taking a softly softly approach'.

• WHAT IS SOCIAL MEDIA (SM)?

I like to think of SM as Content which is published/posted online, with the intention that the content will be added to, by others, thereby stimulating interaction between people.

Social media is already out there, generating Web traffic. It is great to think that whatever you have to offer is already being discussed somewhere online by people. What are your potential customers discussing and what are the problems for which they need solutions? Because of the interaction involved, Social Media provides the means to better understand the real needs of your marketplace.

On a basic level, Social Media marketing involves positioning yourself so that people can find you. When people who have problems to be solved are ready to purchase and doing their research you want to be there for them – ready with content they will choose to read.

• WHY YOU SHOULD EMBRACE SOCIAL MEDIA (OR MISS OUT)?

Today, people (increasingly) use Search Engines to find what they want or visit somewhere like Facebook for recommendations. As a result, the power of traditional media has dropped away quite significantly.

On the other hand, businesses/entrepreneurs who have adopted correct Social Media marketing techniques are attracting higher levels of loyal web traffic to their sites and, consequently, significantly boosting profits.

Anyone keen on getting high rankings in the search engines should understand that Search Engines love social media sites because there is a lot of unique content which is frequently being updated. If you use Social Media (Web 2.0) sites to host your content, you will appear in Google more quickly. Search Engine Optimisation (SEO) and good site content will then ensure you achieve a good ranking and, therefore, a lot of web traffic.

• WHAT SOCIAL MEDIA PLATFORMS ARE THERE?

Basically, there are three main 'threads' to consider: Networking; Publishing; and Sharing (although in reality the threads overlap).

Sharing sites

Examples of places to 'share' include: Slashdot; Digg; Stumble upon; Delicious and Fark.

These sites involve people sharing, with others, content that they have found useful or interesting. Recommendations could relate to bookmarks, links to news stories or web pages etc. So, if your article or page becomes popular, your are likely to get a lot of web traffic!

Publishing sites

Examples of where you can publish content: YouTube; Twitter; Squidoo; Flickr; Wikipedia; Google groups etc

It is no longer enough (or necessary) just to publish content on your website alone. Now you have the opportunity to place it, and even have it placed for you, around the web. You can publish text, photos, videos, micro blogs, articles, comments, reviews etc.

Networking sites

Examples: Facebook; LinkedIn; MySpace; Bebo; and Gather.

Connect with people you already know and look to make new friends. Within those communities it is best to identify smaller groups, networking together to discuss common interests related to your field. Remember to add your link to your email signature, blog etc so that others might join your community.

TAKING A SOFTLY SOFTLY APPROACH. Do not go straight into selling mode. You must first earn respect and trust, as someone who is genuinely trying to help solve their problems.

So, once you have located where your potential customers have gathered, introduce yourself then listen/observe and contribute. There will be many silent observers but try to actually meet people. Ask questions and help answer questions. In answering questions you could take the opportunity to find out what their challenges are. You will soon become known as someone who knows what they are talking about and as a result you will get web traffic to your site and opportunities to (passively) market your products/services.

I know that, in this article, I have only just touched the surface but, hopefully, I am leaving you wanting to know more. I hope that you can see the potential, that Social media marketing has, to greatly boost your targeted web traffic and therefore your profits. If you have not already done so, now is the time to take the plunge. The rewards are well worth the effort.

I wish you every success.

Adrian Norton is an Internet Marketer who really appreciates that without guidance from other marketers he simply could not have achieved success. In turn, Adrian now keenly offers guidance to others wherever possible. Adrian is delighted to make available this Comprehensive FREE Ebook (121 pages) focussing on – How You Can Use Social Media Marketing To Get Lot's Of Traffic To Your Website.
Please feel free to download a copy now, by going to this site.
http://www.web20trafficwizard.com (FREE EBOOK).