I stumbled upon a nifty post by Justin Goff describing a start-to-finish example of a profitable Facebook internet advertising campaign.
This campaign took him a week or so to become profitable, but he's now got it tweaked and you could actually just copy this and start making money as an affiliate.
Here’s the nuts and bolts of it…
The Product: The 31 Day Fat Loss Cure (this is his own product on Clickbank, affiliate info is here if you’re interested)
Landing Page: Justin linked directly to his sales video which is at 31DayFatLossCure.com/abs (if you’ve never seen a video like this, the add to cart button pops up at the end of the video so they can order…its pretty cool).
Next, he started making making some Facebook ads…
When he does this, he usually makes up to 30 different ads (mostly testing the pictures in the ads).
Justin found that a great picture gives you the biggest change in click thru rates (CTR). So out of the 30 or so ads he tested, these were the top 3 converting ads.
Just by improving your CTR you can get a much better Cost Per Click (CPC) and your profits are going to go through the roof. If you have a few extra bucks to spend, Justin highly recommendd picking up the FB Ads Manager. This thing literally saves him 20-25 hours each week. Justin simply uploads all of the ads, targets the market he wants and let's it run while he's sleeping.
And by the way here’s a big tip that he got from Jeremy Schoemaker (aka Shoemoney):
Set up your campaign so that in Clickbank each ad has a different sub ID on the end (much easier to do than it sounds). This way you can track the EXACT ads that are sending you the sales.
Of the ads pictured at the top of this post, Justin actually found that the middle ad generated the most sales (even though it didn't have the best CTR).
Once you have some ads ready, you MUST narrow down and calculate your target market…
Narrowing Your Market For Maximum Money Making
If you’ve ever done any campaigns for fitness/fat loss products, you know that the best market for these products is in the 35-65 year old age group.
Justin targeted each of these ads specifically to women in the 35-55 year old range on Facebook. He didn’t target any specific keywords with these ads, just women in general. Here are the exact settings Justin used:
- Female, 35-55
- United States
- CPC (bidding around .30 per click)
That’s a pretty broad market, but it was still profitable. Since then he's gotten more into niching down by smaller groups of years and also by time zones in the U.S.
Justin thinks there’s also a lot of money to be made targeting keywords. For example, you could target people who like “The Biggest Loser” which is over 1 million people on Facebook — he hasn’t tried this yet, but he's confident it would convert pretty well.
The Profits
Overall on this campaign, Justin invested a total of $493.76 and brought in $621.19 in revenue. So the overall profit for the campaign was $127.43. Now you might not think that’s much money, but here’s how he's going to scale it out…
… During this test campaign, Justin was capping his ad spend each day to $50. Now since this campaign is profitable, all he needs to do is increase his ad spend to $300 or so dollars per day, and within a few days this will easily turn into a $100 profit each and everyday. That’s an average of $36,500+ per year.
Not to mention, Justin hasn’t even started targeting this campaign to men.
Now a question most people usually have is “what’s better, CPC or CPM?”
CPC vs. CPM
This campaign was all run on CPC, but he's been playing around with CPM lately.
Here’s the deal though…
… Facebook recently changed its algorithm, and they are trying to push direct response marketers over to CPC. In simple speak, the days of dirt cheap CPM clicks are pretty much over.
But that’s ok, because even a campaign like this you could still easily make $20k-$30k a year as an affiliate just by direct linking.
On a campaign like this your goal should be to get as many people to the landing page as possible – for as cheap as possible. If you can find cheap .10 cent clicks this Facebook campaign would be an absolute gold mine.
Now that leads to the next big tip, which is improving your click through rate!
How To Increase Your CTR on Facebook Ads
One of the keys to making a bunch of money on Facebook is to keep your CTR high.
Now the big problem with this (unlike with Adwords) is that the same people are seeing your ad everyday they login to Facebook. So after about 7-10 days your ad is going to lose its good CTR, and you’re going to need a new ad.
If you have a picture that’s converting well, you can do something simple like adding a colored border or circle around the image.
If that doesn’t work it’s time to test 20-30 new pictures, and then you can simply bring your old one back in a few weeks.
Justin Goff is the owner of The 31 Day Fat Loss Cure.
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