When you get a dozen or so trusted and authority websites linking to your site, you're going to see your search engine rankings rise quickly.

Having more people link to you is good, however your efforts won't pay off nearly as much until you attract your first 12 or so backlinks.

And get this, you might be surprised to find out it doesn't matter how accurate the link anchor text is… what really counts is getting other websites that are trusted to pass a direct, one-way link to you.

I'm just one of literally billions of website owners willing to send you my link juice to your site. Yet surprisingly, very few people have asked me for a backlink. Yes, all you have to do is ask and odds are good that I'm going to send my SEO link juice your way.

As a person that both receives and seeks link requests, I'm in the unique position to know what both sides want from each other… and I've created a sort of "link juice cheatsheet" to help you get a large percentage of requests looked at… and most acted upon. Here's what I personally look for in a link juice request:

High value
Do you have a cool website? How about a Top 10 list? Do you have a nifty lookup tool? Have you published a unique 600-word article? If so, just contact me and odds are good I'm going to link to your site in less than a week.

Skip the ads
Whether it's fair or not, most bloggers and site owners don't like linking to webpages with ads. This is especially true for "noncommercial" social media sites (like Digg and Reddit) and authority .edu and .gov sites. That's why you might skip the ads during your link juice campaign, and then once you have a dozen backlinks, quietly add sponsored ads and links to monetize your site. (By the way, ads don't bother me one bit when I link to your site).

Consider cash incentives
Roughly half of those who link to my webpages do so without compensation. But the rest are automatically approved into my private affiliate program. That means each webpage they link to ultimately pays them a commission over the long term. Can you tie in an affiliate program offering to your free content?

Fresh is good
Given a choice between an ebook that's been available for 10 years (and everyone knows about) or one that's just released, most are going to be more excited to promote the new stuff.

If you've got a title or a lookup tool that's well-known to the marketplace, don't fret. Just change it up a bit — perhaps make it niche specific or offer an update for a quick makeover.

And if you're able to time your ebook or tool to a current event or breaking news, you're going to have an easy time getting site owners to link to your site.

Send a short email
The best way to contact me or any backlink source is by email. My online support system automatically sends your message to my personal email address (which I check every morning — even weekends and holidays).

Most email fail to get my attention because they obviously didn't invest a single nanosecond getting familiar with my blog or website. Whatever you do, invest a few moments to see what a site is all about… it's almost always VERY worth the 10-minute investment of your time.

To begin, start off your email with rapport. Next transition with how you offer a unique, free resource. End it with a call to action…  the next step – that is what you're looking for the receiver of your link juice request to do next. This is a very simple formula that gets great results.

Here's an example of an email I just sent to a university… they have a resource directory about internet marketing, and I desperately want a backlink from this trusted directory (with a Page Rank of 7):

Subject: re: your internet marketing directory

Message:

Hi Betsy,

I just found your internet marketing directory
and was quite impressed.

I found myself taking lots of notes –
that AdSensePro Jen blog was amazing.
I tried her suggestions, and I'm already
seeing more money from AdSense.

And Kampyle.com was just awesome.
I never knew how valuable feedback was
until I tested it.

By far my favorite source you mentioned was
your link to the "Search Engine Ranking Factors" -
I'm glad to see these experts agree
about the importance of the webpage title.

Speaking of great sources,
you might be interested in this:

http://www.marketing-ideas.org/Blog-Post-Title.php

My subscribers tell me it's the best tutorial
I've ever written. It reveals how to
write the perfect blog title…

… A lot of bloggers struggle with this.

Would you be interested in linking to it
from your resource directory?

If so, the linking code as at the bottom of the webpage.

Cheers,
Markus Allen
"Chief Marketing Junkie"

http://www.marketing-ideas.org