Once you got that out of the way, you may now be wondering how to build email list for your own products. To help you accomplish that, here are some easy tips how you can build your email list.

1. Sign-up form. Of course, you first need a sign up form for your newsletter on your website. As your website will be your online headquarters, it would be the most perfect place to promote and advertise your e-mail list. Just don't forget to place it somewhere it will be easily noticed and if you can, put it in almost all of your site's pages, to make sure that people won't miss it in case they want to sing up.

2. Offer a gift. Gifts are always a good motivation for people to do something, so if you have something related to what you're selling that you can afford to give away for free, like a mini e-course or an affiliate eBook, by all means, offer it to your potential newsletter subscribers.

3. Tell them why they need to subscribe to you. With the millions of free information people can easily get hold of nowadays, you would need to convince your readers and visitors why they need to sign up with your newsletter. Make sure to make it compelling, though, to assure the high rates of opt-ins on your email list.

4. Make sure to provide quality information. Again, as people can now easily get info online for free, you would need to provide something of high quality to stand out and be worthy of the time and vital info your subscribers have given you. One great way how to build email lists of quality is to avoid giving generic tips that can be easily found somewhere else online and make sure to be straight to the point and concise. This way, not only will you develop a great relationship with your subscribers, but you can also get more readers as your quality services will surely travel by word of mouth.

Although, these are only some of the more basic tips in how to build email list, it can still prove useful especially if done correctly. So, make sure to keep these in mind so you can be better equipped and ready for your email marketing venture.

-
About the Author:
How to make 5 Figures in 10 Days. Free Marketing Tips Get the Free Report www.Free-Marketing-Tips.org
Article Source

You can spend hours writing a well-thought out sales email… only to see it flop. And you can kick out something in minutes that creates a buying frenzy.

Naturally, your subject line plays a huge role in whether your email even gets opened. And, in theory, this also affects your sales.

With that in mind, let’s play a little game. You read the two subject lines below, and then see if you can pick which subject line won. Got it? Okay…

• Subject Line #1: Long-Shot Leads to Unexpected Win

• Subject Line #2: China tells U.S. to “go straight to hell.”

Just to give you a little bit more background on these emails, both were sent to a house list of folks interested in trading. Both sold the same product at the same price. And both “piggy-backed” on news events.

The first email piggy-backed on the 2009 Superbowl. The second email piggy-backed on China’s move to unload the fraudulent derivative products sold to them by U.S. banks.

So both had tie-ins to events that would have been top of mind for most traders.

Alright, have you made your decision?

Good, let’s move forward.

Here are the open rates for each email:

• Subject Line #1: 741 opens

• Subject Line #2: 1,434 opens

Did you guess right?

Well, maybe you did and maybe you didn’t — but you actually don’t know yet.

That’s because open rates are a relatively meaningless metric. Think of print advertisements. You don’t care how many people read your headline; you care about how many people actually buy.

Fortunately, this particular client took my recommendation to buy some simple (and affordable) ad tracking software.

We use this software program to track the open rates and sales of every email we send out. (We also track ads by source so we know when our advertising dollars are working and when they’re not.)

Because we track emails like this, I can tell you that the real winner was Subject Line #1 — and NOT Subject Line #2 as you probably guessed.

Here are the numbers:

• Subject Line #1: Long-Shot Leads to Unexpected Win – 741 opens, 17 sales

• Subject Line #2: China tells U.S. to “go straight to hell.” – 1,434 opens, 9 sales

If you’re paying close attention, the first email got about half as many opens… but… almost double the sales!

This real-life example proves that while your subject line matters — and you should always aim to get your emails opened — a high open rate does not necessarily guarantee a greater number of sales.

And while this example may be appear to be an anomaly, I promise you: it isn’t. I’ve seen this same story played out a number of times.

I have a theory about this.

There are people on every email list who will never buy. They’re either freebie seekers or they’re just not interested in what you have to offer. This is a fact.

Unfortunately, we tend to think that everybody on a list is a potential buyer… and so we try to write for the list.

This is a mistake because “the list” doesn’t buy. Individual people on the list do.

So when you write emails, try to imagine your ideal buyer. Write to that guy. And don’t worry about all the non-buyers — they’re never going to buy anything anyway.

Said another way, don’t focus on maximizing attention; focus on maximizing sales. Don’t write to the list; write to the latent buyers on the list.

Making this simple mindset shift could make a massive difference in the results you get from your email marketing.

-Ryan M. Healy

P.S. How do you know which emails are really working and which ones aren’t? And how do you know which ads are worth running again? Well, you can’t really know — unless you track your ads by source.