Web 2.0 Marketing- Tips to get more customers with marketing

April 21st, 2010 by Markus Allen | No Comments | Filed in Business, Web 2.0

Consistently applying web 2.0 marketing strategies shouldn't take more than 15 to 20 minutes twice a week provided you have the content prepared.

If you're like me you wish software engineers would get together over lunch and agree on functionality so that web 2.0 marketing could be easier.

The value of having unique content on a variety of sites is great for any business or entrepreneur. The biggest problem is remembering the different nuances in how to update these different sites.

1.    First tip:

Select at least 5 web 2.0 sites you'd like to work with. See if they'll be compatible for the content you'll be providing. Some are strictly news sites, others are strictly whimsical.

Take detailed notes or videos while you setup the initial content. I haven't seen two sites even remotely close to working the same way. By the time you get to the third site you'll understand.

2.    Text Is Good – Pictures Are Better – Video Is Best

Not all of the web 2.0 sites I use for marketing support video. Some require embedded or linked video from another site. Ideally you want to upload the video content to as many places as possible so finding web 2.0 sites that host video directly is golden.

3.    Link Back To Your Site

Whether you only have a blog, or an actual revenue bearing site, linking back from each web 2.0 site is key. If you have both (which you should) you can link to both.

This is important: Your link should be from a keyword or phrase (titled with the same keyword) to a page containing that same keyword.

4.    Link Them Together

Again, keeping in mind (I'll say it again) when you link from one web 2.0 keyword to another web 2.0 site, someone following that link should be finding something specific about that keyword.

5.    NEVER CLOSE THE LOOP

Web 2.0 marketing strategies can become a huge waste of time if they never serve the intended purpose; ranking and inbound links.

People don't like getting caught in loops, and neither do search engines. Link the first site to the second, the second to the third, the third to the fourth, the fourth to the fifth, and the fifth just comes home. Since we never setup outbound links from our blog or website to the web 2.0 properties, eventually the search engines find us and stop.

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Web Site Font – Safe fonts to use on your webpages

January 27th, 2010 by Guest Blogger | No Comments | Filed in Business, Writing and Editing

Creating your own website should be fun, exciting and rewarding, both creatively and financially. Too often the would be online entrepreneur, hit by and whole list of technical problems, gives up in frustration – I know I've been there!

It need not be this way, like everything in life it is simply a matter of finding the right guide to take you through, step-by-step in non-techie language, every last detail to ensure that, no matter how inexperienced you are, creating your own website is within everyone's reach.

Today we look at fonts and the stuff you really need to avoid.

The correct use of fonts, images and color is what brings your website to life. Are you sure you will finish with a stylish, readable and profit producing look or will it be a 'dogs dinner?'

  • You should not have more than two fonts styles on your page.
  • Those fonts should be clear, clean and easy to read. I use only Arial, Verdana and Tahoma.
  • Anything below 10pt can be difficult to read – remember the aging population.
  • Your main area of copy should be black on a white background. Pale colored backgrounds for sidebars etc are OK but always bear in mind that you want the surfer to read your stuff and read it easily.
  • Use embolding, italics, highlighting, underlining, quotation marks and color but don't over do it! You are trying to achieve clarity not clutter.
  • Do use bullet points, everyone likes to take in information in short, precise chunks. Numbered lists are also very effective.
  • Do not have paragraphs that are more than two sentences long.
  • Use emboldened sub headings to help break the page up.
  • Make sure that you pay attention to the above relevant points when it comes to your headline – it's the most important thing you will ever write!

When it comes to creating your own website, there is top quality, free expert guidance to help you achieve all of this and have you  publishing a site within a single working day!

With the world the way it is today and a future that cannot guarantee any of us being able to rely on a traditional job as our only source of income can we afford not to try and supplement our income by starting our own home based online business?

About the Author

So where will you find this free expert guidance? – here – http://www.GetStarted-Online.com. In case you are wondering this is not one of those 'with strings attached' deals, there are no silly up-sells just free step-by-step, click by click instructions – including video – to get your site up in a day!

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