Later this week, I'm officially moving away from sending my own in-house email (with my own email marketing software) to an email service provider.
Understand this… I'm a cheapskate. And I hated the idea of paying an email hosting service when I could instead push a few buttons on my own email marketing software and do virtually the same for free.
Or so I thought. Boy was I wrong. And I've been wrong for a long long time (13 years to be exact).
The reality is in-house email is FAR from free. Sending …

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