Here are a few reasons people have unsubscribed from my email list this year and last year.

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I am unsubscribing because of the most recent post and your saying that we should not have responded to 9/11. Thank you.

(I suggested forgiveness as an alternative to revenge. So this guy unsubscribed. Go figure. -RMH)

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It’s just a lot of e-mail to add to already too much e-mail received daily, especially when I never explicitly opted in to receive these e-mails

(To this woman’s credit, I checked my opt-in page and realized I wasn’t saying subscribers would get email updates. So I changed this. -RMH)

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I just have signed up for too many blogs. I’m on information overload.

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I am sorry.But you have no value or you do not give any free e-book guides,software,cource,etc,.

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Very good and valuable information but have to decrease the amount of email coming in… hard decision but will have to unsubscribe at this time. Thanks for all you do!

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internet marketing is a huge scam and nobody honestly makes a living online

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Tired of being sold things instead of given useful content.

(This one surprised me. In the month of April 2010, I’ve published 8 posts. Four of them have had soft sales pitches. Not a single pure sales message — and this person still freaked out. -RMH)

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To many newsletters, I need to focus on the most relevant ones to my industry. I think you do good stuff. Except the references to your religion, then, I better not say anything.

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I love your writing, I just don’t have the time to read everything in my inbox

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I am an Obama supporter and DO NOT appreciate you posting such negative remarks about him…I no longer want to hear from you. You are entitled to your opinion and I am also entitled to mine. I did not like this post.

p.s. I WAS really a big fan and follower of you and your IM work. Not anymore.

(Amazing how radically a political difference of opinion can polarize people. This response proves it. -RMH)

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Believe it or not, I’m actually happy when I get passionate reasons why people unsubscribe. It tells me that I’m bonding with people who are on the the other side of a particular viewpoint.

It also tells me that I’m standing up for something.

The only way you’ll ever develop a loyal following is by standing up for a particular point of view. This allows other people to identify and bond with you.

You can’t be all things to all people, so this is a good thing. Embrace that you’re never going to please everybody. Just do your best at being who you are — and writing to the white hot core of your fan base.

-Ryan M. Healy

1. The Headline : The headline is the most important part of your Squeeze page, you need to grab your visitors attention with it! A very well working headline format uses questions (How to… ), but making a promise works well too!

2. Benefits : You need to make clear why your visitor need to subscribe to your list, try to write about the result or the benefit of subscribing to your newsletter! You should give away a free gift, like a free report, software or anything else!

3. We Don't Spam : Make clear that you will never share the informations collected from your subscriber, make clear too that they can opt out whenever they want!

4. Limitations : Set a limit, things like "Be one of the first 100 subscribing to my list to get this e-book for FREE" can increase your convertions dramatically. Another way is to set a countdown :" Subscribe in the next 90 seconds to recive my Special Report for Free"! (There are simple to install scripts aviable for free)

5. Your Photo : Insert your signature (Name, Company) at the end of your Squeeze Page, don't forget to insert your picture, this builds up trust to your visitors!

Using these simple but important email marketing tips will surely increase your convertion rates, and will help you to build your list real fast!

Warning : Not using these simple methods to build effective squeeze pages will result in a small, slow growing opt-in list.