Internet advertising – How to profit with Facebook ads

June 28th, 2010 by Guest Blogger | No Comments | Filed in Internet Marketing Success, Social Media, Uncategorized

I stumbled upon a nifty post by Justin Goff describing a start-to-finish example of a profitable Facebook internet advertising campaign.

This campaign took him a week or so to become profitable, but he's now got it tweaked and you could actually just copy this and start making money as an affiliate.

Here’s the nuts and bolts of it…

The Product: The 31 Day Fat Loss Cure (this is his own product on Clickbank, affiliate info is here if you’re interested)

Landing Page: Justin linked directly to his sales video which is at 31DayFatLossCure.com/abs (if you’ve never seen a video like this, the add to cart button pops up at the end of the video so they can order…its pretty cool).

Next, he started making making some Facebook ads…

Facebook ads

When he does this, he usually makes up to 30 different ads (mostly testing the pictures in the ads).

Justin found that a great picture gives you the biggest change in click thru rates (CTR). So out of the 30 or so ads he tested, these were the top 3 converting ads.

Just by improving your CTR you can get a much better Cost Per Click (CPC) and your profits are going to go through the roof. If you have a few extra bucks to spend, Justin highly recommendd picking up the FB Ads Manager. This thing literally saves him 20-25 hours each week. Justin simply uploads all of the ads, targets the market he wants and let's it run while he's sleeping.

And by the way here’s a big tip that he got from Jeremy Schoemaker (aka Shoemoney):

Set up your campaign so that in Clickbank each ad has a different sub ID on the end (much easier to do than it sounds). This way you can track the EXACT ads that are sending you the sales.

Facebook ClickBank

Of the ads pictured at the top of this post, Justin actually found that the middle ad generated the most sales (even though it didn't have the best CTR).

Once you have some ads ready, you MUST narrow down and calculate your target market…

Narrowing Your Market For Maximum Money Making

If you’ve ever done any campaigns for fitness/fat loss products, you know that the best market for these products is in the 35-65 year old age group.

Justin targeted each of these ads specifically to women in the 35-55 year old range on Facebook. He didn’t target any specific keywords with these ads, just women in general. Here are the exact settings Justin used:

  • Female, 35-55
  • United States
  • CPC (bidding around .30 per click)

That’s a pretty broad market, but it was still profitable. Since then he's gotten more into niching down by smaller groups of years and also by time zones in the U.S.

Justin thinks there’s also a lot of money to be made targeting keywords. For example, you could target people who like “The Biggest Loser” which is over 1 million people on Facebook — he hasn’t tried this yet, but he's confident it would convert pretty well.

The Profits

Overall on this campaign, Justin invested a total of $493.76 and brought in $621.19 in revenue. So the overall profit for the campaign was $127.43. Now you might not think that’s much money, but here’s how he's going to scale it out…

… During this test campaign, Justin was capping his ad spend each day to $50. Now since this campaign is profitable, all he needs to do is increase his ad spend to $300 or so dollars per day, and within a few days this will easily turn into a $100 profit each and everyday. That’s an average of $36,500+ per year.

Not to mention, Justin hasn’t even started targeting this campaign to men.

Now a question most people usually have is “what’s better, CPC or CPM?”

CPC vs. CPM

This campaign was all run on CPC, but he's been playing around with CPM lately.

Here’s the deal though…

… Facebook recently changed its algorithm, and they are trying to push direct response marketers over to CPC. In simple speak, the days of dirt cheap CPM clicks are pretty much over.

But that’s ok, because even a campaign like this you could still easily make $20k-$30k a year as an affiliate just by direct linking.

On a campaign like this your goal should be to get as many people to the landing page as possible – for as cheap as possible. If you can find cheap .10 cent clicks this Facebook campaign would be an absolute gold mine.

Now that leads to the next big tip, which is improving your click through rate!

How To Increase Your CTR on Facebook Ads

One of the keys to making a bunch of money on Facebook is to keep your CTR high.

Now the big problem with this (unlike with Adwords) is that the same people are seeing your ad everyday they login to Facebook. So after about 7-10 days your ad is going to lose its good CTR, and you’re going to need a new ad.

If you have a picture that’s converting well, you can do something simple like adding a colored border or circle around the image.

If that doesn’t work it’s time to test 20-30 new pictures, and then you can simply bring your old one back in a few weeks.

Justin Goff is the owner of The 31 Day Fat Loss Cure.

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List Building – Fast ways to hook new buyers to your website

June 10th, 2010 by Guest Blogger | 1 Comment | Filed in Business, Email Marketing

Are you thinking about list building… in particular, how to have successful list building campaigns with thousands of active subscribers who will take action on your emails, and also one that will generate you massive amounts of income on demand? If so, the list building tips below are sure to help you out.

While the steps involved in email list building – namely creating an opt-in page, signing up for an autoresponder service, and following up with your subscribers, may seem easy tasks, but, in order to have successful list building campaigns, you need to do them right – Starting from how you create your opt-in page.

In the next few sections, I'm going to share with you 3 list building tips that will allow you to have successful list building campaigns just like any other Internet Marketing gurus.


Give Them Enough Reason To Sign Up

I'm sure most of your visitors, prior to visiting your website (where you have your opt-in page is) are already subscribers of other marketers' mailing lists, and their emails are flooded with messages from these marketers every single day.

Unless you give them enough reason why they should sign up for your list, they will not do so.

Therefore, what you should do is to offer them something that is of high value in exchange for their first name and email address. It should be something that they can receive immediately after they have sign up – such as a short report, audio/video course, email tutorial series, etc.

To increase your opt-in page's opt-in rate, what you can do is to offer something that contain solutions to nail-biting problems that your visitors may have (you can find out pressing problems that your niche market have by conducting some simple research through forums).

What you also need to do is that, in your opt-in page, you will want to highlight that upon signing up, they will be able to get instant solutions to nail-biting problems that they have (and you will need list down the problems.

By doing so, you will be able to grab your visitors by the eyeballs and they'll be more inclined to enter their first name and email address as they want solutions to these nail-biting problems.


Choosing A Reliable Autoresponder Service

Your autoresponder is the heart of your all list building campaigns.

Therefore, you must choose one that is not only reliable, but also one that has excellent customer service, where you can get help from instantly whenever you bump into any problems.

The reason is because you want your email messages to be able to reach all your subscribers. Imagine if you are using an unreliable autoresponder service, and whenever you send out promotional emails, it only gets sent out to 50% of your list subscribers. You'll tend to lose out on lots of income as a result, and it's not even your fault!

Therefore, I would strongly recommend that you sign up for a reliable autoresponder service. There are 3 autoresponder services that I would highly recommend, and they are ImnicaMail, Aweber and GetResponse.


Structuring Your Email Content

You should structure your email content according – such that it is neither 100% promotional-based nor 100% free information.

The reason is because if your email content is 100% promotional-based, you will start to see your subscribers gradually unsubscribing from your list as most people hate to being sold to.

On the flip side, if your email content is 100% free information, then it is obvious that you will not be able to generate any profits from it your list building campaigns.

What I would recommend is to have a mix of free information and promotional-based content – In that you can send out 4 emails that contains free information for your subscribers, and 2 emails that contain information where you review a product/service.

So, there you have it – The above are 3 list building tips that, if you follow them, will help you build successful list campaigns.

Jun Yuan Lim is a full-time Internet Marketer who is dedicated in helping newbies generate their first dollar on the Internet. Visit his website at http://www.junyuanlim.com to discover proven strategies on how you can generate a massive income on the Internet. Jun Yuan has also created a website to provide top-quality Internet Marketing guides at hugely affordable prices. To find out more, visit http://www.internetprofitmachines.com now.

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Advertising Deadline – Tips to use deadlines to your advantage

February 3rd, 2010 by Guest Blogger | No Comments | Filed in Business, Writing and Editing

A number of years ago, I consulted for a well-known charity, writing and designing fund raising emails. This organization had a strong marketing program and a loyal base of supporters. We were always racking our brains to come up with some new and clever way to ask the group's donors to make one more contribution.

Donations to this charity are tax-deductible, and every year, one of our top performers was this: In late December, we'd send an email with a simple headline along the lines of "Only 48 hours left to claim a tax deduction on this year's tax return." It never failed to bring the donations rolling in.

So here's the interesting thing. In surveys, the group's donors told us they didn't actually care much about that tax deduction.

The moral of this story is that deadlines deliver dollars. You see, the tax deduction didn't motivate people to make their donation — but the deadline did motivate them to do it today!

When you're in the marketing business, procrastination is one of the big reasons that campaigns fail. For everybody who responds to your message and whips out their checkbook, you can be sure there are others who mean to, but just never get around to it.

Once you tune in to how much money you're losing to donors and customers who procrastinate, you'll understand why marketers across the spectrum are always urging you to "act now" before you miss some deadline. Here are three tips for making the most of deadlines to overcome this human habit of procrastination:

Deadlines usually mean "deal." You have to give your audience a reason not to miss the deadline, and most of the time that means getting more for their money somehow. Two for one if you act before Valentine's Day. Our anonymous donor will match any gift you make until his birthday next Thursday. Free shipping for the first 100 customers.

The deadline must seem real. Deadlines have much less punch if your audience senses that you made them up yourself. They have more punch if somebody else imposed the deadline. For example, Uncle Sam gives you until Midnight on December 31 to claim that tax deduction. Valentine's Day is February 14. We've only got 10 widgets left and when they're gone, they're gone. You get the picture.

The deadline must be coming up fast. In your marketing campaign, you want to give people enough time to meet the deadline — but just barely. For an electronic donation or purchase, two days is a good amount of time. If it's an impulse item and they're already in your store ("Attention K-Mart shoppers"), the you can give them just a few minutes. But if you want to sell them on a big ticket item (that involves negotiation with the spouse), then you better give them a week or two. But however long the deadline it is, it should seem like it's coming up fast. Any longer defeats the purpose of having one in the first place.

It's strange but it's true — one way to make more money is to give people less time to spend it! So the next time you are planning an advertising or fundraising effort, give some thought to how you create some kind of deadline, a sense of urgency of that helps helps your audience stop thinking "I'll do it someday" and start thinking "I'll do it today."

Eric Eckl helps nature protection and pollution control organizations raise environmental awareness. He writes the water blog, Water Words That Work, to dispense tips for planning and carrying out environmental fundraising, issue advocacy, and behavior change campaigns.

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