If you forced me to make a sweeping, blanket statement, I'd recommend you NEVER buy a one-time offer cross sell…. Especially if it's for an infoproduct (like a how-to guide).
This advice is sure to piss off a lot of marketers as there's a lot of profit in these additional buys. Markeing "gurus" like Dan Kennedy and Jay Abraham tout one-time offer upsells as the fast path to easy cash. And this is absolutely true. Some buyers are in "heat" and are going to gobble up anything you offer just after …

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The secret to Internet marketing success is MUCH easier than you'd imagine (or have been told).
Many gurus convince us that we're just one secret away from Internet marketing success. I don't find this to be true. Instead, I find sticking to a simple plan of action is all that's needed to become successful when marketing your business over the Internet.
Just follow these free internet marketing secrets and you're just 30 days away from Internet marketing success:
Mingle with successful people
They say you earn the average income of your 5 closest friends. …