Boost sales with simple testimonials

By Markus Allen, Publisher of Marketing-Ideas.Org




T

estimonials for your happy customers shows other prospects how your business can do a better job than your competitor.

Testimonials and endorsements from real people are powerful ways to convey trust...

... I've posted a sample testimonial (at the right) from Barry Monies... notice how the testimonial:


Features an illustration
Unless you have professional photos, I find illustrations (like the one above) work just as well.


Uses a traditional, short headline
To grab your visitors attention and lead them to...


Features the best, benefit-laden snippet
Listen for the best part of the testimonial and feature it using a different font (I like Courier).


Include an audio testimonial
Connect with your customers with an audio version of your customer's testimonials.

If you're an InstantAudio subscriber, just have your customers call their toll-free recording and playback service. Once the testimonial is recorded, it's instantly available for playback on your Website.


Include contact information
Just because you know a testimonial is real doesn't mean your visitors know it's real. You can easily boost the "trust factor" by including your customer's full name, city and state, and their web address.