Call to action

People to take action

How to write a call to action headline

By Markus Allen, Publisher of Marketing-Ideas.Org

By far and without a doubt, your ad's headline is the most important sentence. But the "call to action" statement places a close second...

... Now you can literally steal my the exact same "call to action" headline swipe file I use everyday for your own benefit below:

• It's for this reason I urge you to get free information from [link]
• You might consider getting the scoop at [link]
• Find out more about [xxx] at [link]
• For more information about [xxx] visit [link]
• For news, views, and reviews about [xxx], visit [link]
• Drop everything and visit [link]
• The step-by-step instructions are waiting for you to scan at [link]
• The ideas are waiting patiently for you at [link]
• A treasure-trove of xxx are yours to steal at [link]
• My nerdy 11-year old did it, and wants to show you how at [link]
• [Famous person] did it, and [another famous person/guru] reveals how at: [link]
• Finally, put an end to [pain] and enjoy [benefits] instantly at: [link]

Annette Andkjaer from UltraDiscountTravel.com offers us these nifty call to action headlines:

• This one-time offer is waiting for you at: [link]
• In 3 minutes you can set your course for [xxx] from here: [link]
• Here’s where you’ll find powerful [xxx] to launch [xxx] in a flash: [link]
• Here’s exactly how to order: [link]
• Watch how it’s done in this video right from here: [link]

Call to action for blogs

Bob Bly uses quick questions to end each of his blog entries to inspire participation on his blog... for example:

• What do you think?
• Am I accurate here? Or way off base?
• Is this on the mark, or do you handle it differently?
• Is this appropriate or inappropriate?
• Can you clue me in here?
• How close am I to the mark here
• Does anybody have an opinion on which is better?"
• What works for you?
• What say you?
• Here's what I suggest... come to me now...
• So my question to you is...

Call to action for blogs bonus tip:
Ending your blog with a question is a surefire way to generate comments on your blog... and when you add an incentive to the call to action mix, I've seen participation double... even triple.

On Bly's blog, he doubled the average number of comments by offering a free gift... here's the call to action used:

Which do you think was the winner -- and why?
Choose correctly, and you win a FREE special report on how to imprrove online marketing results (list price: $29).

(I'll tell you how to get your free prize when I announce the correct answer.)

As you can see, this list is a great start, but I know that you've probably got a great "call to action" headline to add... please submit yours to my call-to-action message board discussion.

Call to action tips, ideas, and strategies

•  Convert features into benefits...
•  Explain exactly what's going to happen when the prospect takes advantage of your offer...
•  Don't assume... sometimes you literally have to instruct your prospect to click a Website link or pickup the phone and dial your number.

Call to action discussions:

Basic Tips To Improve Your Email Marketing Campaign | How To Make ... (7 hours ago)