choosing right keyword

choosing right keyword

Choosing the right keyword to market your website

By Markus Allen, Publisher of Marketing-Ideas.Org

Choosing the right keyword... especially choosing the right keywords for your pay per click campaign can literally:

•  Slash your pay per click costs...
•  Keep your advertising below the radar...
•  Deliver better prospects to your landing page.

Telephone numbers as keywords
In addition to the interesting patterns of search words and phrases used to trigger search engine referrals, I'm starting to see phone numbers used as lookups, too.

Lately, I've noticed a growing pattern in my keyword tracking logs of phone numbers used to trigger website visitors from top search engines.

Why not add telephone numbers to your list of keywords? I'll bet when you search by a phone number, you'd have a hard time finding more than a few competitors.

For example, if your phone number is (212) 555-1212, that's one keyword "phrase" to add to your keyword list. And the same phone number can be formatted like:

212 555 1212
212-555-1212
2125551212
1-212-555-1212

Bonus keyword list tip: Why not add the phone numbers of your competition to your keyword list?

Choosing the right keyword discussions:

Choosing the right Keyword using Google Keyword Tool (Part I ... (27 Mar 2010 at 5:14 pm)