Email Marketing – Tips on creating the right call to action

March 2nd, 2010 by Guest Blogger | No Comments | Filed in Business, Email Marketing

Marketers need to understand basic psychology and emotional actions to implement it, and then require mathematical analysis abilities to hone and test it.

These three elements create any call to action, and they have been reduced down to their most important parts to help you create one.

From attention to action, structuring your call to action well is essential for delivering optimal results.

The narrative: developing interest and engaging in conversations

The first part of any call to action is the story. By delivering a story, you turn recipients into long-term relationships or customers, all by building a story that captures their attention, and keeps them interested.

Furthermore, stories are key in word of mouth marketing. When the story is share-worthy or valuable it will spread and get your recipients talking about and to you.

The decision: benefits and effective writing

After developing a story, you need to progress from narrative to active decision. Introduce a benefit into your story, and ensure it is something that the recipients can relate to.

Let them know that it solves a problem, that it is easily available, that it is valuable to them, whatever the type of content or story.

If your decision-making writing is effective enough, you can easily convince recipients to read on, look at what is available, and take the steps you would like them to take.

Taking action: conversion; after the click

Your recipients know what they want, know why they want it, and want to know how to get it from you.

The goal of the action section is to guide your recipients through the conversion process, and inspire them to do what your email wants to achieve: increasing customer retention, cross- and up-selling, capturing relevant data, creating word of mouth, whatever.

After your 'decision' text has done the persuasion and “selling” for you, it’s a matter or providing what you promised and what you hope to achieve after the click…

Read more email marketing tips here.


I am an interactive marketing and social media journalist and blogger. I write about interactive marketing, email marketing, social media marketing and viral marketing on www.socialemailmarketing.eu, pay me a visit! I'm also a member of the global peer-to-peer social media marketing network Social Marketing Forum which you really should join!
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Email Marketing Strategy – 5 breakthroughs for email success

February 26th, 2010 by Guest Blogger | No Comments | Filed in Email Marketing

Online entrepreneurs are always looking for ways to increase their marketing effectiveness. A prime area for any business involved in marketing on the internet to increase their efficiencies is how they promoter to their list. An effective email based marketing campaign can help any online business increase their profitability rapidly. Having a list of email addresses to which you can regularly promote to is very important to any business involved in e-commerce. We all have heard that the 'money is in the list' but that is only true if the list is effectively constructed and utilized.

Here are 5 tips you can put to use immediately when compiling and promoting to the list of email addresses you use to build your business.

Maintain Targeted List

Stay focused on a particular niche when compiling a list of email addresses since this will make your promotional messages more relevant and effective. Remember that the size of your list is not as important as the response rate you get when contacting them. If you have people on your list that display little interest in what you promote you are only wasting time and effort on them.

Offer Relevant Giveaway

Whether it is the free giveaway you offer people on your squeeze page or perhaps thank you 'gifts' you may send out periodically keep them relevant to the niche. By doing so these 'gifts' will be better appreciated by list members.

Develop Relationship

Do not make every email you send out an attempt to promote something to list members. It is important that you develop some type of 'casual' relationship with list members. By constantly 'beating them over the head' with relentless promotions they are likely to tire of this and unsubscribe from the list. A safe 'rule of thumb' you can use is to keep your promotional efforts down to 25 percent of any emails you send out. By doing this it will likely give you a higher sales conversation rate when you do promote something to list members.

Offer Useful Information

You already know what is of interest to your list members since they responded to your squeeze page offer to join the list. Based upon this interest supply your email list with information they may found useful or interesting. This will work wonders in developing a trusting relationship with your list members.

Use Auto-Responder Service

Using a reputable auto-responder service will help you manage your email based marketing campaign much more efficiently and effectively. This will help minimize or eliminate errors and allow you the time to tend to other aspects of your business.

When working online you should always be looking for ways to increase your marketing effectiveness. Successfully marketing on the internet requires continuous testing and tweaking in regards to how you operate your business. Your email based marketing efforts are one of the best areas to focus your attention for such improvements. Promoting to your list can be the most effective and efficient way to quickly grow your business. The tips we discussed here today address 5 areas of your list building and promotional efforts where improvements can be made. If change is needed and applied correctly you could dramatically increase the profits from your email based marketing campaign literally overnight.

TJ Philpott is an author and Internet entrepreneur based out of North Carolina. For more tips about improving your marketing effectiveness online and to receive a free instructional manual that teaches valuable niche research techniques visit: http://affiliatequickstart.com/

Article Source: http://EzineArticles.com/?expert=TJ_Philpott

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Email Marketing Strategy – This e-mail strategy gets you new customers fast

December 29th, 2009 by markus | No Comments | Filed in Email Marketing

Let's face it. Coming up with a fresh email marketing strategy is hard.

We know sending emails can bring in a lot of business and create a buzz in just a mouse click. But we don't want to upset our prospects by sending out what might be considered email spam.

Even worse, we don't have the time to brainstorm the perfect email.

It doesn't have to be that way. There's no need to miss out on the benefits of internet email marketing — just take advantage of this nifty email marketing strategy — the FAQ email.

The FAQ email takes zero thought to create. You simply record your prospect's frequently-asked questions, answer them and send an email to your prospect list.

Here are a few things to consider when creating your next FAQ email:

Group participation

Have everyone keep notes and write down every question asked by prospects and customers.

Once you get a few dozen questions, have someone type those questions into a computer.

What you're going to find is more than 8 out of 10 questions are going to make up about 10 questions.

Have your salesperson answer the questions

Next, it's time to answer these questions.

Don't have your bookkeeper answer these questions… you're going to bore your recipients.

Instead, have someone with a marketing or salesperson's mind craft each reply. Keep each answer short and stuffed with benefits and advantages.

Avoid using the word no. At the same time, don't put the happy face on everything. Admit if something you offer isn't for everyone… you're going to win a lot of points with your honesty.

And always point your prospects in the direction to to take an action (e.g. buy your product or subscribe to your newsletter).

Ignore the surveys

Study after study shows two paragraphs in plain-text emails typically generate the highest click thru rates from your email marketing campaign. But this FAQ email strategy is the exception… often generating record-setting click thru rates.

Ask for action often

Remind your recipient often of the action you're looking to generate… sprinkle the call to action website URL at least twice in your FAQ email.

Create a plausible opening

Here's the way I start my FAQ emails… feel free to borrow this opening:

Ever since announcing my new service, I've been getting a few common questions…

… So instead of sending out the same answers one by one, I thought to compile them and answer them here:

And there you have it. The FAQ email… the fastest and easiest way to send emails without being accused of sending spam.

Final tip:

There's no reason for you to struggle with coming up with an internet email marketing strategy. If you're ready to get more customers by email right now, you might want to grab these email marketing tips, techniques and methods.

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AWeber Spam – Has AWeber been compromised by spammers

December 21st, 2009 by Markus Allen | 1 Comment | Filed in Email Marketing

Over the weekend, internet marketing message boards have been buzzing about AWeber Communications… the popular email service provider.

It seems there's a new spam connection between those who subscribe to email marketing offers and AWeber. Those who track this sort of stuff find that they're getting inundated with spam offers — and the common connection is AWeber.

The evidence seems to indicate a very simple explanation… someone accessed AWeber Communications' master database of email address, copied a percentage of these emails, and sent a bunch of pharmaceutical spam.

The spam is not coming from AWeber's emailing system, but rather from an army of email bots. But it's becoming obvious that the source of the email addresses is from AWeber Communications.

The good news is this particular spammer is going to get shut down very quickly. That's how it works. Spammers make their money quickly until they're caught (sometimes just minutes is all that's needed to make a fortune).

The bad news is this could seriously affect AWeber Communication's solid reputation.

I've known the founder (Tom Kulzer) for about 9 years. I've eaten dinner with him. If you know me, I rarely meet up with internet marketing gurus and vendors (I live way in the country and HATE traveling to the cities). And Tom is a VERY reputable guy…

… With that said, many are upset that AWeber is completely silent about this. And I get it. When my hosting company EV1 "claimed" to have a fire, my site was down for almost a week. It wasn't the outage that frustrated me, but rather the lack of communication.

Yes, this is new news. The first report of this showed up at this Warrior Forum post on Friday at just after 1 p.m. (NY time). And yes, it's the weekend. And yes, you have to be careful these days as lawyers run our lives.

With that said, AWeber Communication's blog and Facebook and Twitter accounts are totally silent about this. And this is a very bad strategy. Tom is notorious for replying to message board posts about his company in rapid fashion. But the silence on this particular issue is deafening. All Tom has to do is to recognize that there SEEMS to be an issue and he's personally looking into it. That's it. Just a one paragraph statement would fit the bill for now to let his concerned customers know he's on it.

Bad things happen to just about every business. And when bad things happen to your company, the worst thing to do is to be silent about it. It's beyond obvious that this spam is coming from AWeber… I hope Tom ignores his legal advice and gets ahead of this issue (instead of the other way around).

Update (12/21/2009 @ 7:12 p.m.): AWeber Communications updated their blog about this compromise here.

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