If you're a frustrated:

- book author…
- freelance copywriter…
- blogger (or online entrepreneur)…

… and you're looking to turn your words into cash (or fame), you MUST take a listen to this:

As the name suggests, pain points are written (and even spoken) "cries for help."

Collecting a list of pain points helps you understand what your prospects truly desire. Referring to these same pain points in your blog writing and ad copy helps your prospect better relate to your offerings. It almost instantly builds rapport which leads to a higher trust factor.

Take a look at this:

In almost all cases, when you offer solutions to your prospect's problems (and the price is profitable for both buyer and seller) a purchase is often made.

How to find your prospect's pain points in mere seconds

There are several places where internet users are offered space to vent about their issues:

- Email
- Twitter (and Facebook)
- Message boards

In most cases, anyone with a computer and internet connection (that would be you) can literally peak over the shoulder of their prospect and listen into these complaints.

I say "most" because I know of no legal, ethical or technical ways to intercept your prospects emails.

(Of course you can be on the receiving end of an email complaint. This is certainly one way to get a pain point, but it's not exactly the most proactive way to collect pain points.)

But, it's astonishingly easy to view private conversations within social media sites like Twitter. It takes just 2 clicks of your mouse and you're in. And it's 100% legal and legit', too.

For example, let's say you write a blog about weight loss. And you want to find pain points to help inspire you to write that next blog post. Just search Twitter using the following formula:

[keywords] frustrated -http

Like this:

(Adding the search syntax -http removes any website links… those are typically "tweeted" by marketers, not by frustrated Twitter users.)

In less time then it takes me to sneeze, I found these gold nuggets during a Twitter search:

And this:

And even this:

HOLY COW! How awesome is this? Can you see how you can take these pain points and flip them around into ad copy?

For example, turn this:

"Forever frustrated at life because I'm still hungry after breakfast. How am I supposed to stick to my diet."

And turn it into this benefit bullet:

–> How to stick to your diet without feeling hungry after breakfast.

Turn this pain point:

I'm so frustrated with my moms weight problem: plz give me ur best idea on motivating someone who doesn't care! #health #diet #weight #fat

And turn it into:

–> 7 fast and easy tactics to get your family members to BEG to join your diet (in 13 hours or less).

This pain point:

I am really getting frustrated trying to find the right diet for working out…

Turns into this benefit bullet:

–> This elite Navy Seals' diet is PERFECT for those who work out hard and want to gain muscle rapidly…

A MUCH better way to find pain points

Discovering customer pain points via Twitter is cool…

… But using a combination of message boars forums and Google is way better.

Take a look at this example. I discovered this amazing post in just 45 seconds:

This particular post is a treasure trove of pain points. The entire paragraph is one pain point after another.

Basically, anything that's either "negative", references the word "help", or is in the form of a question – is typically a pain point.

I've included only the pain points here:

–> I feel like all I do is talk about losing weight and I don't ever actually do it.
–> I don't know where to start or what to do.
–> No matter how many books I read or people I talk to I fail.
–> Coming here reading success stories make me happy but not enough to push me.
–> It just makes me doubt myself and think Ill never do it.
–> Now if only i could get my eatiing on track and stop binging.
–> Im just not sure what else to do.
–> Someone help me.
–> What did you do to start out???

Armed with these pain points, we can either write new content (for a blog or for an article) or create benefits/advantages for our advertising…

… I created a blow-by-blow tutorial on this -
click here to grab my tutorial on how to convert customer pain points into cash-grabbing ad copy…

So I reversed engineered some of his article marketing techniques and was quite surprised (in a good way). Unfortunately, I don't have many good things to say about well-known gurus and experts (until now)…

… Listen in to my under 10-minute review of Jeff Herring here…

But all the same, articles have to be written to be read. It's just a matter of making them good. Making a good article doesn't have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.

Of course, writing articles must be about something you know about, that's why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won't have a hard time because you already know what it is and what it's about. It's just a matter of making your articles creative and interesting.

To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.

1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!

2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won't look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.

3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.

4) Provide a good attention-grabbing title or header. If your title can entice a person's curiosity you're already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.

Use titles like, "Tips on making her want you more", or "How to make her swoon and blush" .You could also use titles that can command people, for example, "Make her yours in six easy Ways". These types of titles reach out to a persons' emotions and makes them interested.

5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don't over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.

6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.

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Donations to this charity are tax-deductible, and every year, one of our top performers was this: In late December, we'd send an email with a simple headline along the lines of "Only 48 hours left to claim a tax deduction on this year's tax return." It never failed to bring the donations rolling in.

So here's the interesting thing. In surveys, the group's donors told us they didn't actually care much about that tax deduction.

The moral of this story is that deadlines deliver dollars. You see, the tax deduction didn't motivate people to make their donation — but the deadline did motivate them to do it today!

When you're in the marketing business, procrastination is one of the big reasons that campaigns fail. For everybody who responds to your message and whips out their checkbook, you can be sure there are others who mean to, but just never get around to it.

Once you tune in to how much money you're losing to donors and customers who procrastinate, you'll understand why marketers across the spectrum are always urging you to "act now" before you miss some deadline. Here are three tips for making the most of deadlines to overcome this human habit of procrastination:

Deadlines usually mean "deal." You have to give your audience a reason not to miss the deadline, and most of the time that means getting more for their money somehow. Two for one if you act before Valentine's Day. Our anonymous donor will match any gift you make until his birthday next Thursday. Free shipping for the first 100 customers.

The deadline must seem real. Deadlines have much less punch if your audience senses that you made them up yourself. They have more punch if somebody else imposed the deadline. For example, Uncle Sam gives you until Midnight on December 31 to claim that tax deduction. Valentine's Day is February 14. We've only got 10 widgets left and when they're gone, they're gone. You get the picture.

The deadline must be coming up fast. In your marketing campaign, you want to give people enough time to meet the deadline — but just barely. For an electronic donation or purchase, two days is a good amount of time. If it's an impulse item and they're already in your store ("Attention K-Mart shoppers"), the you can give them just a few minutes. But if you want to sell them on a big ticket item (that involves negotiation with the spouse), then you better give them a week or two. But however long the deadline it is, it should seem like it's coming up fast. Any longer defeats the purpose of having one in the first place.

It's strange but it's true — one way to make more money is to give people less time to spend it! So the next time you are planning an advertising or fundraising effort, give some thought to how you create some kind of deadline, a sense of urgency of that helps helps your audience stop thinking "I'll do it someday" and start thinking "I'll do it today."

Eric Eckl helps nature protection and pollution control organizations raise environmental awareness. He writes the water blog, Water Words That Work, to dispense tips for planning and carrying out environmental fundraising, issue advocacy, and behavior change campaigns.

It need not be this way, like everything in life it is simply a matter of finding the right guide to take you through, step-by-step in non-techie language, every last detail to ensure that, no matter how inexperienced you are, creating your own website is within everyone's reach.

Today we look at fonts and the stuff you really need to avoid.

The correct use of fonts, images and color is what brings your website to life. Are you sure you will finish with a stylish, readable and profit producing look or will it be a 'dogs dinner?'

• You should not have more than two fonts styles on your page.
• Those fonts should be clear, clean and easy to read. I use only Arial, Verdana and Tahoma.
• Anything below 10pt can be difficult to read – remember the aging population.
• Your main area of copy should be black on a white background. Pale colored backgrounds for sidebars etc are OK but always bear in mind that you want the surfer to read your stuff and read it easily.
• Use embolding, italics, highlighting, underlining, quotation marks and color but don't over do it! You are trying to achieve clarity not clutter.
• Do use bullet points, everyone likes to take in information in short, precise chunks. Numbered lists are also very effective.
• Do not have paragraphs that are more than two sentences long.
• Use emboldened sub headings to help break the page up.
• Make sure that you pay attention to the above relevant points when it comes to your headline – it's the most important thing you will ever write!

When it comes to creating your own website, there is top quality, free expert guidance to help you achieve all of this and have you  publishing a site within a single working day!

With the world the way it is today and a future that cannot guarantee any of us being able to rely on a traditional job as our only source of income can we afford not to try and supplement our income by starting our own home based online business?

About the Author

So where will you find this free expert guidance? – here – http://www.GetStarted-Online.com. In case you are wondering this is not one of those 'with strings attached' deals, there are no silly up-sells just free step-by-step, click by click instructions – including video – to get your site up in a day!

One surefire way to get more customers is by printing endorsement from your happy customers… feel free to use this sample testimonial letter template to help you build trust with your prospects:

Feature an illustration
Unless you have professional photos, use illustrations. Include a caption just underneath with the name and address of the testimonial to provide legitimacy.

Consider adding audio
Whether it's fair or not, most testimonials are faked. Add audio to provide authenticity to your customer testimonial.

Include contact information
Just because you know a testimonial is real doesn't mean your visitors know it's real. You can easily boost the "trust factor" by including your customer's full name, city and state, and their web address.

Would you like to see how I use testimonial letters to help sell more stuff? Click here to see how I embed reviews into my emails to boost my bank account…