Marketing Strategy Tips – Breakthrough strategies to find buyers

August 18th, 2010 by RyanHealy | No Comments | Filed in Business

What if I told you there were simple marketing strategy tips you could use to:

  • Stop prospects from price shopping
  • Convert more prospects to customers
  • Pre-empt your competition

You'd want to know about it right?

It gets even better. Because you don't have to be a great writer… or even a great marketer… to put this strategy to work in your business.

Just so you know how powerful this particular strategy is, let me tell you a story…

Before I became a freelance copywriter, I was the sole copywriter and online marketer for a well-known home schooling company.

I'd been mulling over how to use this strategy in the business. One morning, it clicked.

I spent 4 hours writing 8 brief emails. I plugged them into our email system, posted the opt-in form on the web site, and waited to see what would happen.

The results?

Nearly 20,000 subscribers the first year and $115,168.09 in revenue.

The email series continued to produce revenue the second year, the third year, and on and on. All from less than a day's work. Pretty amazing, huh?

The strategy I used is called:

"Setting the Buying Criteria"

A clearer way to say it is: setting the criteria by which your prospects make a buying decision.

In a nutshell, here is how it works. In your marketing material (emails, brochures, web sites, sales letters, etc.), you want to define what makes a good buying decision. And in your defining, you want to make sure that your company, product, or service is the only one that fits the definition.

This is setting the buying criteria.

When you set the criteria, you always want to do it in such a way that it excludes your competitors. They should not be able to qualify based on the criteria you've set.

This is why the criteria you use should always be exclusive to a greater or lesser degree.

Let me give you a quick example…

Assume for a moment you're a car manufacturer who specializes in sports cars. One of your criteria might read like this:

"Whatever sports car you choose, make sure it has at least 250 horsepower. Any less and you'll be sacrificing speed, acceleration, and performance, all of which are critical to the pleasure you'll get from your new sports car."

You'll notice I set the criterion (250 horsepower) high enough that it eliminated some cars, but not so high that it eliminated all cars. No matter. The important thing is, I've narrowed the field.

As we move on, we layer additional buying criteria:

"Once you've found a sports car that has at least 250 horsepower, you'll also want to make sure it has a 6-speed manual transmission. At least half the pleasure of a sports car is being in total control. An automatic transmission just won't cut it.

"Rear-wheel drive is a must for a true sports car. It gives you the best cornering power possible, without feeling like you're going to run off the road (as you might feel with a front-wheel drive vehicle).

"Also look for fully independent suspension, so you get the best road feel. Each wheel will move on its own, independent from the other wheels, giving you maximum traction and performance.

"Lastly, be picky about the kind of engine your sports car is equipped with. The best sports car engine is a boxer engine. It's perfectly balanced and produces no vibration. You can set a quarter directly on the engine while it is running and it will not fall off. Plus, boxer engines sit low to the ground and provide a lower center of gravity. Boxer engines can be found in flat-4, flat-6, and flat-12 configurations."

By shrewdly selecting these and possibly one or two additional criteria, I can make my sports car the only logical choice in a crowded market.

It's the same with your product. If you shrewdly define the criteria for buying, you'll create a scenario where your product is the only one that can possibly qualify. All competitive products will fall short.

Why Setting the Buying Criteria Works

Setting the buying criteria works for 3 powerful reasons:

1. You're seen as someone who can be trusted.

By telling your prospects what they should look for when they make a purchase–or conversely, telling them what to watch out for–you become a trusted advisor.

Your prospects believe you have their best interests at heart (and you do), so they are more likely to buy your product instead of the competition's.

2. You're letting your prospects come to their own conclusions.

When you set the buying criteria, you're not saying, "Buy my product because it's got X, Y, and Z."

Instead, you're indirectly guiding your prospects to the conclusion you want them to reach. You're saying, "When you make a purchase of this kind, make sure you get one with these things…"

Your prospects run down the checklist you've created and decide–on their own–that your product is the best choice.

3. You're doing something different.

If you examine your competition, you will be lucky if you find even one business taking advantage of this strategy. That makes it easy for you to stand out.

When your prospects see that you're looking out for them… and none of your competitors are… then it becomes exceptionally easy for you to turn them into customers. Prospects will be drawn to you, and will gladly give you their business.

More Examples To Illustrate Buying Criteria

I don't know what your product is, so I'm going to use a few more examples to illustrate this process. So let's assume you're selling a high-end ski jacket.

Your criteria might look like this: zippered pockets, hood, removable liner, snow skirt, goggle pouch, season pass window, and a new proprietary waterproof/breathable fabric.

As you look at your competition, you find that nearly every single ski jacket on the market has "zippered pockets," and yet this is a feature that many skiers are looking for. "Zippered pockets" alone will not set you apart, so you go further.

Now you add the "hood" to your buying criteria. There are fewer ski jackets with both zippered pockets and a hood, but there are still many.

As you layer each additional feature of your high-end ski jacket, you notice there are fewer and fewer jackets that meet all the criteria you've defined.

By the time you add your proprietary waterproof/breathable fabric to the mix, there is only one ski jacket still in the running. It just so happens that it's the one you sell.

Is this starting to make sense?

If you run an accounting practice, your criteria may be: monthly statements (including P&L, trial balance, assets & liabilities, itemized expense reports, etc.), quarterly tax filing, daily backups to prevent lost data, and free tax planning twice a year.

If you sell a cleaning product, your criteria may be: kills bacteria in under 30 seconds, uses all-natural environmentally friendly ingredients, makes everything smell fresh, is packaged in an easy-to-use ergonomic container, and comes with a 90-day full money-back guarantee.

You may need more criteria; you may need less. Only you will know for your particular niche.

How to Define Your Buying Criteria

To begin defining your buying criteria, list all of the features of your product or service. Do it quickly without thinking too much. Simply write down all the different features that come to mind.

After you've captured all the features you can think of, review your list. Circle some of the core features that are always expected with a product or service like yours. Also circle the features that are the most unique.

Now you have the raw material you need to create a marketing piece that sets the buying criteria. The next step is in how you position these features–how you present them to your market.

This is a very important step. Position your criteria the wrong way and people will ignore you. Position your criteria the right way and new customers will flock to you.

How to Position Your Criteria

When you set the buying criteria, there are a number of ways to position them. How you position them is important, and one may work better than another for your business.

The email series I wrote for the home schooling company was positioned like this: "The 7 Essentials That Will Inspire Your Children to Learn."

Many people (nearly 20,000 of them in the first year) subscribed purely out of curiosity. They wanted to know what the "7 Essentials" were.

With another client, I used a similar approach and wound up with "The 7 Essentials of Any Ecommerce System." If you're in the market for an ecommerce system, you'll want to find out what the "7 Essentials" are. After you're done reading, my client's system will be your only choice.

With my copywriting services, I position the criteria inside the sales letter. As you scroll down the site, you'll see a subhead that says, "The One Thing Your Copywriter Must Have."

In this case, the one thing is so rare, I don't feel the need to have a laundry list of criteria. Just the one is sufficient.

Another way to position your criteria is as a warning: "Don't Even Think About Buying _______ Until You Read This…" or "How to Buy a ______ Without Losing Your Shirt."

A warning is a more direct approach because it often acknowledges the prospects' desire to purchase a particular item, but the approach can still work very well.

Joe Polish is famous in part for his method of setting the buying criteria in Consumer Awareness Guides. These little guides educate consumers about what they should look out for when they hire a carpet cleaner and other service professionals.

The possibilities for positioning your criteria are virtually limitless. Once you fully understand this strategy, you will begin to think of many ways to position your criteria.

But remember this: the most effective way to position your criteria will always be from an angle that educates and protects the consumer. You cannot say, "5 Reasons To Buy My Product."

Yawn.

Your prospect doesn't care about you or your product. At least not yet.

That's why you need to speak to your prospects with care and concern, as a trusted advisor to a dear friend. This is how you reach them. So make sure that you position your criteria with this in mind.

Make Sure You Give a Reason Why

Before I turn you loose, I believe it's important for you to understand one more thing… that is, the importance of giving your prospects a reason why.

When you list out your criteria and position them in way that appeals to your prospects, you still need to make sure–with each and every criterion–that you are giving your prospects a believable reason why it's so important.

In my sports car illustration, I listed a reason why each criterion was important for the consumer to consider when choosing a sports car. I explained how the fully independent suspension was necessary for "maximum traction and performance." I mentioned that a 6-speed manual transmission was important because it gives you "total control."

If I had not given any reasons why these criteria are important for the consumer to consider, my case would have been very weak. The same holds true in real life. You must give your prospects a strong reason why.

Review your criteria. If you list a criterion for which there is no good reason why you've mentioned it, then it shouldn't be included. Get rid of it or find another criterion to replace it with.

Evaluate Your Marketing

As you evaluate your marketing, ask yourself this question: Am I setting the criteria by which my prospects make a buying decision?

If you are not, it is time for you to seriously consider how you might use this strategy in your business. It takes very little time to do and it is highly effective.

Once you implement it, you will stop prospects from price shopping, convert more prospects to customers, and–best of all–pre-empt your competition so you become the one and only logical choice, even if you're competing in a crowded market.

Ryan Healy is an accomplished direct response copywriter and marketing strategist. You can learn more about his work at http://www.RyanHealy.com.

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Pingback Trackback – Steal visitors from blogs with this pingback

July 9th, 2010 by Guest Blogger | No Comments | Filed in Business, Corporate Blogging

Pingback trackback is a system used to associate posts on different blogs and, in a greater sense, it allows blogs to "share" readers.

Here's an example of how a pingback linkback works: If you have just posted an article discussing Admiral Byrd's second Antarctic expedition and then happen to run across a similar or related post on another blog, you could use the trackback mechanism to notify the other poster of the existence of your post. When your trackback notification (which is the permalink to your post and, possibly, some basic information about your blog) appears on the post in the other blog that blog's readers will also be notified that you have something to say on the subject and they may pay you a visit.

Everyone can have it but not everyone does! Some blogs have this Trackback capability built in and others do not. But the good news is that Haloscan, a very popular comment tracking program, now offers a trackback feature for those who don't have it and the better news is its FREE! If you are interested you can go to sign up. Note that signing up for Trackback (if you don't already have it) gives YOU trackback capabilities, but you will still not be able to Trackback to a post on a blog that does not have Trackback.

Trackbacks vs. comments

Normally you will see a post you have something to say about and comment on it. Using a Trackback when you don't have an honestly related post — one that adds something relevant or clarifies the subject post — is not an accepted practice. If you become known as a "trackback spammer" by sending unrelated trackbacks you may be banned from the offended blogs.

How it works: Trackback send  a "ping" (an electronic notification) from your blog to another blog to notify them of your post. This ping also notifies their Trackback program to list your post. Some bloggers moderate their trackbacks, i.e., they manually review each trackback notification and verify that it is indeed a related post — this prevents spammers from relating their junk posts to real blogs. If the blogger reviews your post and finds it relevant he or she can permit the trackback and your post will then be listed as a trackback on the other blog.

The first step in creating a trackback is getting the "Trackback URL" from the post where you want to send your Trackback notification. If the post does not have a Trackback URL, they either don't have a Trackback capability or they have it turned off.

Next, copy that URL into the appropriate place on your blog's post. This will usually be identified by some reference to "Trackback URLs" or "Trackback pings."

Next, republish your blog — your trackback software will automatically send the Trackback ping to the target blog's post.

That's all here is to it, your trackback, featuring a permalink to your post, will be sent to the target post and, after being approved (if the blogger is moderating trackbacks) your Trackback will be listed.

Other functions: On some systems it is possible to send simultaneous Trackbacks to more than one target posts. Another capability of Trackback allows you to send a trackback ping to yourself, linking a post on another blog — this lets your readers know that the other post is out there and can be considered a "recommended reading" type function.

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Internet advertising – How to profit with Facebook ads

June 28th, 2010 by Guest Blogger | No Comments | Filed in Internet Marketing Success, Social Media, Uncategorized

I stumbled upon a nifty post by Justin Goff describing a start-to-finish example of a profitable Facebook internet advertising campaign.

This campaign took him a week or so to become profitable, but he's now got it tweaked and you could actually just copy this and start making money as an affiliate.

Here’s the nuts and bolts of it…

The Product: The 31 Day Fat Loss Cure (this is his own product on Clickbank, affiliate info is here if you’re interested)

Landing Page: Justin linked directly to his sales video which is at 31DayFatLossCure.com/abs (if you’ve never seen a video like this, the add to cart button pops up at the end of the video so they can order…its pretty cool).

Next, he started making making some Facebook ads…

Facebook ads

When he does this, he usually makes up to 30 different ads (mostly testing the pictures in the ads).

Justin found that a great picture gives you the biggest change in click thru rates (CTR). So out of the 30 or so ads he tested, these were the top 3 converting ads.

Just by improving your CTR you can get a much better Cost Per Click (CPC) and your profits are going to go through the roof. If you have a few extra bucks to spend, Justin highly recommendd picking up the FB Ads Manager. This thing literally saves him 20-25 hours each week. Justin simply uploads all of the ads, targets the market he wants and let's it run while he's sleeping.

And by the way here’s a big tip that he got from Jeremy Schoemaker (aka Shoemoney):

Set up your campaign so that in Clickbank each ad has a different sub ID on the end (much easier to do than it sounds). This way you can track the EXACT ads that are sending you the sales.

Facebook ClickBank

Of the ads pictured at the top of this post, Justin actually found that the middle ad generated the most sales (even though it didn't have the best CTR).

Once you have some ads ready, you MUST narrow down and calculate your target market…

Narrowing Your Market For Maximum Money Making

If you’ve ever done any campaigns for fitness/fat loss products, you know that the best market for these products is in the 35-65 year old age group.

Justin targeted each of these ads specifically to women in the 35-55 year old range on Facebook. He didn’t target any specific keywords with these ads, just women in general. Here are the exact settings Justin used:

  • Female, 35-55
  • United States
  • CPC (bidding around .30 per click)

That’s a pretty broad market, but it was still profitable. Since then he's gotten more into niching down by smaller groups of years and also by time zones in the U.S.

Justin thinks there’s also a lot of money to be made targeting keywords. For example, you could target people who like “The Biggest Loser” which is over 1 million people on Facebook — he hasn’t tried this yet, but he's confident it would convert pretty well.

The Profits

Overall on this campaign, Justin invested a total of $493.76 and brought in $621.19 in revenue. So the overall profit for the campaign was $127.43. Now you might not think that’s much money, but here’s how he's going to scale it out…

… During this test campaign, Justin was capping his ad spend each day to $50. Now since this campaign is profitable, all he needs to do is increase his ad spend to $300 or so dollars per day, and within a few days this will easily turn into a $100 profit each and everyday. That’s an average of $36,500+ per year.

Not to mention, Justin hasn’t even started targeting this campaign to men.

Now a question most people usually have is “what’s better, CPC or CPM?”

CPC vs. CPM

This campaign was all run on CPC, but he's been playing around with CPM lately.

Here’s the deal though…

… Facebook recently changed its algorithm, and they are trying to push direct response marketers over to CPC. In simple speak, the days of dirt cheap CPM clicks are pretty much over.

But that’s ok, because even a campaign like this you could still easily make $20k-$30k a year as an affiliate just by direct linking.

On a campaign like this your goal should be to get as many people to the landing page as possible – for as cheap as possible. If you can find cheap .10 cent clicks this Facebook campaign would be an absolute gold mine.

Now that leads to the next big tip, which is improving your click through rate!

How To Increase Your CTR on Facebook Ads

One of the keys to making a bunch of money on Facebook is to keep your CTR high.

Now the big problem with this (unlike with Adwords) is that the same people are seeing your ad everyday they login to Facebook. So after about 7-10 days your ad is going to lose its good CTR, and you’re going to need a new ad.

If you have a picture that’s converting well, you can do something simple like adding a colored border or circle around the image.

If that doesn’t work it’s time to test 20-30 new pictures, and then you can simply bring your old one back in a few weeks.

Justin Goff is the owner of The 31 Day Fat Loss Cure.

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Cross Selling Techniques – How to get buyers to buy more

June 12th, 2010 by Guest Blogger | 1 Comment | Filed in Business, Marketing and Advertising

We guarantee that if you apply the strategy we are about to talk about to your website you will see an immediate 20% to 30% increase in your sales. The best part is that:

• It won't cost you anything, and

• It will take you less than a couple hours to set up.

This magic strategy is called cross selling. The bottom line is that if someone trusts you enough and likes your product or service enough to buy from you once, then they are comfortable enough to buy from you over and over again.

The main obstacle you need to overcome when you are trying to convince someone to buy from you is gaining their trust. That's why upsell products are so critical. We have learned through testing and experience that if you present a customer with a second offer while they are placing their first order, at least 20% of them will buy the second product as well.

This upsell can be as simple as asking a customer to check a box in order to claim their product and automatically receive the second product (and you will automatically receive the extra profits). What's great about this technique is that everything happens automatically for your customer. Basically, it's like you're asking, "Do you want fries with that?" For example, if you sell printers, then your cross sell offer could be, "Do you want ink cartridges with that?"

It's really quite easy-all you need to do is offer a second product that fits naturally with the initial product. You can also offer more of the same product at a discounted price.

Perhaps one of the best places to locate your "add fries" offer is on your order form. Your customer has just purchased something from you, they have their credit card out still, and you've already earned their trust and convinced them to make the buying decision. That means now is the best time to make your second offer. For this reason, it's very effective to add your second offer directly onto your order page so that your customer will be presented with it while they are filling out your order form.

Your average cross sell rate if you use this strategy will usually be between 20% and 30%, although we have seen rates as high as 40% or 50%. The key to making your cross sell offer successful is to make sure the second product you are offering is closely related to the original product that your customer purchased. You should also offer it at an appropriate price.

In our experience, the best price point for an upsell product is about 30% of the price of the original product. For example, if you sold someone a $45 winter coat, then they would probably be willing to buy a $15 winter scarf.

You can include text that says something like, "Check this box to add [second product] to your purchase at a special discount of 25%." Then write a few paragraphs to describe how the second product compliments the original product and why your customer will benefit from getting both. Don't forget to state the price of the cross sell product, and mention your guarantee again too (to remove the risk of buying).

You can increase your sales by another 10% if you add complimentary product offers to your thank-you-for-your-purchase page. This is a very simple upsell strategy that too many businesses overlook. When you consider that customers are most resistant to purchasing right before they decide to buy, and are more inclined to buy after they've finally decided to make that initial purchase, it seems hard to believe that every business doesn't take advantage of their thank-you pages to cross sell. The hard part is done, you've convinced your customer to buy, now all you have to do is present them with another, complimentary offer!

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Joomla SEO – How to get first in Google with Joomla

June 11th, 2010 by Guest Blogger | No Comments | Filed in Business, Internet Marketing Success, Website Search Engine Optimization

Joomla is not search engine friendly by default. You need to put some work into improving this. The main thing that you notice when you start your SEO work on Joomla website is the URL or each page. The page URLs produced by Joomla are not search engine friendly. They have always query parameters, which doesn't give much information for search engines to properly index and rank those pages. When you do on-page search engine optimization, one of things you should pay a lot more attention is the URL of the page you want to optimize. It has to be informative and meaningful, well populated with keywords and preferably with ".html" extension.

Use Search engine friendly URL

To make your Joomla website's URL search engine friendly, you have a lot of options. The first one is to use the default Joomla's SEF plugin. By default this plugin is not activated, so you have to go to your global configuration page and activate that.

You can also use third party free or paid components that do the same thing with additional features. One of my favorite is sh404SEF.

Craft catch Page titles for all pages in your website

Most of the time, I see on Joomla websites with default title that say "Home". This is the title of the home page. Mostly beginners don't see that and the way you change that title also a little bit obscure at first. As you know, page title is one of the main on-site criteria considered by search engines when ranking web pages. So you should give your pages meaningful title with your main keyword included in it. To change this title, do the following:

a. Go to Menu Manager and click your main menu.

b. From the list of menu items, open the one that says "home"

c. Now on the right hand side of the screen there are a number of parameters you can change. Open "Parameters (System)" and change the field that say Page title to your desired homepage title and save.

Setup Meta data for every page in your website

Meta data may not have as much value in the eyes of search engines as used to have few years back but still you should do proper optimization work on them. When optimizing Meta data of a webpage. You should focus more on the description rather than keywords. You write good descriptions about your page, preferably 160 characters long. This description is the one you see on search engine result page under your title. So it has a lot of value to help your link in the search engine result page stand out. Of course if search engines cannot find relevant description in your Meta tag, they will try to extract some text from your article body on the page and use that as description on the search engine result page. However, you have the chance to decide what to put instead, so use this advantage to attract more visitor from search engines.

The major problem I see on lots of Joomla powered website is that they use one set of Meta description and keyword for all pages on the website. This is wrong! You should set up individual sets of description and keywords for every page on your website. You can still use the global configuration to set Meta data for the whole website, but you should add Meta data for every article you add from you're your article manager page.

To add Meta data for an article you just wrote, look at the right section of Article [edit] page to find fields for entering Meta data.

Take advantage of 404 error page pages

Most often you see a Joomla website with the default 404 error page with small information about the error and a link to home page. You should setup a 404 page, either using some sort of plugin or setup one manually. Include valuable resource on this page to direct the user somewhere back to your website. Or include search form that can be used by the user to get back on track. Or use some of the phrases from users query on the previous page and produce a search result page yourself. The point here is to avoid users from being frustrated by the mean error page.

Insert H1 Tags In Joomla

It's a good idea to make use of H1 tag as your article title decorator. It has some significance to wards convincing search engines that the page is actually about the keyword you have been mentioning starting from the page title. I know pages that do well without H1 tag, but who cares if you can get a little help on your SEO for little or no work. Go ahead and us H1 tags for your your articles' Title.

Demissew has been working on the internet as a freelance web developer for nearly two years now. Not only has this author specialized in web development and SEO but also different technology products. You can also check out his latest website on Showerhead Filter and Anti Gravity Chair technologies.

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List Building – Fast ways to hook new buyers to your website

June 10th, 2010 by Guest Blogger | 1 Comment | Filed in Business, Email Marketing

Are you thinking about list building… in particular, how to have successful list building campaigns with thousands of active subscribers who will take action on your emails, and also one that will generate you massive amounts of income on demand? If so, the list building tips below are sure to help you out.

While the steps involved in email list building – namely creating an opt-in page, signing up for an autoresponder service, and following up with your subscribers, may seem easy tasks, but, in order to have successful list building campaigns, you need to do them right – Starting from how you create your opt-in page.

In the next few sections, I'm going to share with you 3 list building tips that will allow you to have successful list building campaigns just like any other Internet Marketing gurus.


Give Them Enough Reason To Sign Up

I'm sure most of your visitors, prior to visiting your website (where you have your opt-in page is) are already subscribers of other marketers' mailing lists, and their emails are flooded with messages from these marketers every single day.

Unless you give them enough reason why they should sign up for your list, they will not do so.

Therefore, what you should do is to offer them something that is of high value in exchange for their first name and email address. It should be something that they can receive immediately after they have sign up – such as a short report, audio/video course, email tutorial series, etc.

To increase your opt-in page's opt-in rate, what you can do is to offer something that contain solutions to nail-biting problems that your visitors may have (you can find out pressing problems that your niche market have by conducting some simple research through forums).

What you also need to do is that, in your opt-in page, you will want to highlight that upon signing up, they will be able to get instant solutions to nail-biting problems that they have (and you will need list down the problems.

By doing so, you will be able to grab your visitors by the eyeballs and they'll be more inclined to enter their first name and email address as they want solutions to these nail-biting problems.


Choosing A Reliable Autoresponder Service

Your autoresponder is the heart of your all list building campaigns.

Therefore, you must choose one that is not only reliable, but also one that has excellent customer service, where you can get help from instantly whenever you bump into any problems.

The reason is because you want your email messages to be able to reach all your subscribers. Imagine if you are using an unreliable autoresponder service, and whenever you send out promotional emails, it only gets sent out to 50% of your list subscribers. You'll tend to lose out on lots of income as a result, and it's not even your fault!

Therefore, I would strongly recommend that you sign up for a reliable autoresponder service. There are 3 autoresponder services that I would highly recommend, and they are ImnicaMail, Aweber and GetResponse.


Structuring Your Email Content

You should structure your email content according – such that it is neither 100% promotional-based nor 100% free information.

The reason is because if your email content is 100% promotional-based, you will start to see your subscribers gradually unsubscribing from your list as most people hate to being sold to.

On the flip side, if your email content is 100% free information, then it is obvious that you will not be able to generate any profits from it your list building campaigns.

What I would recommend is to have a mix of free information and promotional-based content – In that you can send out 4 emails that contains free information for your subscribers, and 2 emails that contain information where you review a product/service.

So, there you have it – The above are 3 list building tips that, if you follow them, will help you build successful list campaigns.

Jun Yuan Lim is a full-time Internet Marketer who is dedicated in helping newbies generate their first dollar on the Internet. Visit his website at http://www.junyuanlim.com to discover proven strategies on how you can generate a massive income on the Internet. Jun Yuan has also created a website to provide top-quality Internet Marketing guides at hugely affordable prices. To find out more, visit http://www.internetprofitmachines.com now.

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Internet Advertising Strategies – Find new customers fast

June 9th, 2010 by Guest Blogger | No Comments | Filed in Business, Internet Marketing Success

Advertising is considered as the most important tool for uplifting any business. It helps in alerting customers of your existence and to update customers or new products and services. These day's companies have started using internet advertising strategies in order to promote their product. But usually companies that use web advertising strategies generally have more hype than actual stuff.

Internet advertising techniques exploits search engines to lookout for the right customer who is searching for the right product. But in this online marketing concept, the advertisement seen or not seen will truly depend on the keyword that you choose. Keywords will actually reach out your advertisement to potential customers. Hence, it is important to choose the right words and phrases for internet advertising. However, there are certain things to be taken into consideration while using internet advertising concept. They are as follows:

Be right and concise:
The thought that you want to pass on to your customers through your advertisement should be correct and to the point. It should be simple and not too lengthy.

Have a target based audience:
Your advertisement should be for a particular group, such as young people women or people who are internet savvy. Find out what they like and also be familiar with their thought process. Once you know their mind set, you can then set an advertising campaign accordingly. However, see that you try to search different types of groups, one at a time.

Have a particular image representing your company:
Create a logo, mascot or write a slogan for your company. The whole idea is to create a brand name for your company so that people can remember your company through an image.

Be aware of your competition:
Know about everyone who is running a similar business like yours. You can undercut your competitors by lowering down your prices in your advertisements. You can also venture into those markets where your competitors have missed out. This is a good opportunity for putting your advertisement right in front of the visitors.

Do your own research:
Your advertising plans should be based upon research. You will successfully be able to offer special deals and limited time offers to customers, if your advertising decisions are based upon research. Through your research, you will be able to identify and target your best audiences. It is always important to ensure that the message that you send across, though your advertisement, should sound meaningful to your audience and not yourself alone.

Hire professional to advertise for you:
If you are not able to create the advertisement by yourself, then in that case you need to hire a professional who will take care of your advertising. You will lose time and money if you try to create the advertisement on your own, without having the proper advertising skills. Thus, it is advisable to allow the professionals to research the present market and thereby come out with an appropriate and effective advertising plan.

Most companies, especially the small budget companies are looking out for low cost ways to promote their business. Internet advertising can be considered as the best way due to its low operating cost. However, you need to plan out your advertising strategy in order to have a great output with regard to any business.

Alex Wu operates a free internet advertising website that lets people advertise, build groups, and connect. He hopes to create an active environment for businesses to place their jobs.

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List Building – Fast tips to attract new buyers to your site

June 8th, 2010 by Guest Blogger | No Comments | Filed in Business, Email Marketing, Internet Marketing Success

I've been surfing around the web lately and I've just noticed how many people are trying to look for real and effective list building tips. The sad thing is that if you Google such key phrase, all you'll end up with are a couple of sites that uses these keywords in their domain name, despite the fact that they're not offering any free tips as most people who searched the term was expecting.

Of course, that could be disappointing, but if that happens to you, you should fret not. There are tons of different sites that can give you free information on the topic and you might be surprised how helpful these tips can be. One example, of course, is this blog.

As most regular readers will know, the general idea of this blog is to help people in their marketing ventures. Most regular visitors would also know how much I encourage people to get to email marketing, reason why I am offering free list building tips every so often. So, if you got here after searching for such tips online, well, you're in luck, as I have a good number of tips ready to dish out today!

But first, it must be established that list building is no easy feat. You will need to exert some effort to make it really happen, so don't expect that all you need to do is sign up for a couple of things and then you'll start receiving checks in no time. You will need to do a couple of things, like the following, so pay close attention.

Free list building tips:

1. Research! A lot of free information is available online, so make sure you get hold of them. You might need to do some digging, though, as most of these posts are already buried somewhere especially with SEO only targeting potential buyers.

2. Be organized. Set goals, arrange things in proper order, and make a to-do list. This will help a lot in your quest to building a list for your business.

3. Read. Some people tend to just click, click, and click. Well, this shouldn't be your case, because by not reading carefully, you might miss vital information that might be useful in your venture.

4. Interact. The very reason you have a list is so that you can better connect to your readers, clients, and followers. So, make sure to actually reach out and talk to the people you send mail to.

5. Follow instructions. The sad part about some people is that they think they can modify a thing or two about certain techniques in internet marketing. Well, of course, you can, but not when you're still starting out and still learning. So, to avoid any mishaps, follow directions and instructions, especially when it comes to list building tips.

Learn how to make money online by turning 5 Hours a Week into £5,000 a month in extra income Get the Free Info www.SimonStepsys.biz

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Customer Relationship Marketing – Gain customer loyalty fast

June 7th, 2010 by Guest Blogger | No Comments | Filed in Business

It was not that long ago that people bought most of their products and services in the offline world with maybe the occasional mail order. Bargain shopping or price comparison shopping was time consuming and limited to local area businesses. Then along came online shopping which made comparison shopping a breeze and people gradually started to buy stuff online because they could get it cheaper or could get stuff unavailable in their local area. However along with online shopping came the scams and inferior goods. People then started then to shop online more for value than price and some became wary of buying products and/or services from merchants that had not first gained their trust. This eventually lead to online merchants building up trust first then marketing their products and/or services to these people.

Build a relationship with your potential customers first and then they will gratefully buy your products and/or services.

By building a relationship with your potential customers first you have the opportunity to show you understand their problems and can answer their questions. Thereby creating a business that values and appreciates both customers and potential customers. Start building this relationship from the first contact a potential customer on your website. Make the customer feel welcome like you would in a normal business. Build a website with words, colors and graphics that are pleasing to the eye and leave the potential customer wanting to learn more about your products and business so that they do not hesitate to sign up to your newsletter or free report. That is, make your website be a positive experience for your potential customers as this will determine their next move.

Headlines and sub headlines are very important in determining what your site is all about because people visiting your website tend to quickly scan these and decide if they want to read more. The headlines need to be engaging and to intrigue the reader so that they read on. Begin building your relationship here with what you have to offer but do not make false promises. If you can build a connection between your website and potential customers you will begin to gain their loyalty which will become a real asset as they will eventually promote your website to their friends and acquaintances. It is not too hard to see parallels here with the offline world in that merchants have known for eons that building relationship with your customers first is a very important part of the sales process.

However the big difference between the offline and online worlds is that you are not able to build face to face relationships with your potential customers and have the opportunity to persuade them to make a purchase.

Here are 9 tips for building a strong online customer relationship.

1. Make customers fell welcome on your website and in follow up correspondence.

2. Honor your commitments and not make false claims about your products and/or services.

3. Know your customers problems and needs and offer benefits and products that your customer wants.

4. Treat all your customers with respect so they feel valued.

5. Listen to your customers and treat complaints positively as if they are handled properly and promptly they can be an asset to your business.

6. Make yourself available to answer your customers questions and comments.

7. Regularly add up to date content to your website, send your customers emails with new information about your products, special buys and use social media.

8. Pay attention to your website and make sure it is user friendly for all your visitors.

9. Have a blog or forum about your business with relevant information about your products and/or services where people can discuss their problems and needs in a casual way.

Some marketers online think that relationship marketing is a mere fad but if you look closely you will see that it has been in the offline world for eons. Therefore it is not a fad in the online world but is here to stay as people want to feel they are important and valued as an individual. By creating relationships you also create long term customers and repeat sales. Long term customers also help you by referring their friends and others to your website.

So treat all your website visitors with respect and a friendly welcome as you never know which ones are likely to become your most valued long term customers.

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About the Author:
Relationship marketing is not new as it has been around and is still used in the offline world. However it is a little more challenging in the online world because you are not able to use face to face relationships to persuade people to make a purchase. However if you follow the 9 tips above for building strong customer relationships you can still have long term repeat customers. for more information about internet marketing http://www.kerriesheehan.com
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Blog Marketing – Tips to gain new buyers with your blog

June 4th, 2010 by Guest Blogger | No Comments | Filed in Business, Weblogs

Every day I talk to people who are so excited about the internet and want to learn how to market online so they can have thousands of buyers flooding to their web site buying their products, and making money hand over fist. I always make it clear to these individuals that "it ain't going to happen like that". The art and science of marketing is acquired over a period of time and requires a lot of time and effort to make it all meld together and evolve into a profitable business.

If you're not committed to do whatever it takes to build your business for the long haul, then I can guarantee you that you'll never be a successful marketer. I'm not talking about becoming a millionaire over night, that idea isn't even realistic. Getting rich promoting affiliate sites is an unrealistic goal. Making money and getting rich selling e-books isn't going to cut it either. I know you're probably saying at this point, "then what are my options"?

You must put together a simple business plan that outlines where you are now and where you want to be at some point in the future. In this outline of your future, ask yourself some really personal questions. Is this something that I feel I can do mentally, physically and financially? If any of these three elements of your plan are not obtainable, then you need to figure out if you can change your situation in any way that will it make if possible to overcome any deficits in your mental, physical or financial challenges.

If you see there may be possibilities of making it work, then by all means…."go for it". If you can't make it work then forget this whole process and proceed in life knowing you can travel down the same road tomorrow as your traveling today. Nothing ventured….nothing gained.

Buying a domain is one of the first steps in your new online venture. Try to acquire a domain name with a keyword in the URL about your business you're going to be promoting. If you can't find a suitable domain name then you might choose to use your name as your primary domain URL and then use sub domains and sub directories when promoting various aspects of your business.

Get your own hosting account, e-mail accounts, ftp clients and a couple other basic programs so you can build your own system and maintain a control of what happens in your business venture. The old saying "you lose control you lose your rear" is 100% correct when marketing online.

Your next major hurdle is to find a mentor who is a professional marketer who will work with you in your learning process. Find someone who will listen to you and understands your personal needs and is willing to work with you one on one if necessary. Now comes the fun part which may be sometimes challenging for some but manageable with proper training.

We will discuss here only a few of the various methods of promoting your business opportunity however, you can read some of my other articles discussing various marketing techniques that will help you on your road to a successful marketing future. There are over 200 articles for your review at larrylmiller.com/SEM-SEO-Marketing-Articles so feel free to subscribe to the RSS feed and get the information delivered right to your desktop each time a new article is published.

I have had tremendous results with blogs and this aspect of marketing could be one of the easiest and most profitable ways to make money online if done correctly. Your blogs can be quite short in content or may be even longer versions if it fits your style. It doesn't make a difference regarding the length of the writing as much as what you present in the content of your writings. Marketing Articles is fast becoming the promotional choice for many of the big names in online marketing.

An article can contain enough information for multiple blogs. Either way you're getting the information about your product or service in front of online users. Marketing articles is a powerful way to promote any product online with a very simple low key approach. The internet is all about information and there are billions of searches on the internet every day. We have become a society that uses digital marketing in more and more of our choices every day. This is evident with the vast number of people that use online banking for all their financial needs.

By devoting some time to writing articles on a regular basis you can build social networks, advertising programs, newsletters and the possibilities are endless. The building of your business is like building a house. If you have a good foundation the winds can blow, the rain can come down in torrents and your house is still standing.

The same scenario is true with your business. You must build a good foundation for your business to survive all the ups and downs of changing markets, government regulations, employee obligations and more. This foundation can be built by providing good information to your user list on a regular basis. You are constantly building relationships in your business not only for your immediate financial needs but also for the future needs of you, your family and your business.

Some experts say "don't expect a return on your investment of time and money in a blog for at least 12 months or more." I personally have had good results with some of my blogs in just a few weeks. When blogging and writing articles you must look at the whole picture as a long term commitment and if you are fortunate to have above average success in a shorter time frame, that's a bonus, you obviously done something right.

If you don't know how to blog or write articles, then today is an excellent time to start this process. You learn to write …. by writing. Sharing information online is what it's all about and the easiest, most affordable way to do that is by writing.

Larry L Miller – SEM/SEO Consultant who specializes in promoting clients to "Top Positions on Google" and other leading search engines. Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Skype: larrylmiller121

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