Most websites today have a standard search engine which makes it easier to
browse for items within the online store or blog that they are visiting. It
does make it much easier than in the older days of just having to search
manually however it can be a bit boring. How about adding some exciting and
interactive stuff on your home page and sell your products at the same time?
It would most definitely make your website much more memorable than the rest,
right?

Interactive Fun

Most people online these days are pretty familiar with all the interactive
features like multiple choice boxes, clicking with a mouse and radio buttons,
correct? Well then why not entertain your customers by getting them involved
with fun games and activities when they get to your website? One example could
be a fun survey that will give a discount if they participate or maybe a funny
video that relates to one of your products. Videos are such a huge hit these
days. People are really engaged while watching a video, it builds trust and
let's face, it these days online we have to build a lot of trust to get someone
to pull out their credit card and buy something.

Quizzes

As you know a lot of people have a competitive streak in them. So why not
develop quizzes for people to be able to test their level of expertise in a
topic and be able to compare it to others who have completed the quiz as well.
You could also take this information and build your own infoproduct to sell in
addition to your products or use the information to help improve many different
aspects of your business.

Polls

Polls are extremely popular on both regular websites and social networking
websites. They are extremely easy to use and people always love answering
questions especially if they can see how their opinion compares to others
who also gave their opinion. This technique can also be a fantastic way to
create a better community and to jazz up or create a great discussion.

Virtual Tools

Another great thing to add is a virtual tool that will allow your customers to
visualize how purchasing a particular product of yours will impact their lives,
if you can accomplish this than your sales will sky rocket. One example of this
would be if you sell wigs, then you would want to create a tool that allows
someone to upload an image of their face and then be able to click a button on
different wigs to see how that wig would look on them. This does take some work
but if you can't develop the tool yourself, you can always outsource it at
elance.com or freelance.com.

Chat

This feature is great for not only a membership site but also a regular
ecommerce site. People now days love to interact with others and know that
there is a real live person attached to a website. Like videos, this also
builds trust. It makes it very easy for customers to ask questions or if they
have problems it enables you to address them really quickly so someone doesn't
run right out to the nearest forum and bad mouth you or your site. It provides
great customer service. Anything that allows more real-time interaction with
other people is a great plus, and it doesn't necessarily have to be contact with
you directly. It can be contact with other members, contact with online sales
representatives, or technical troubleshooters. As long as they are engaging your
website in ways that engage them completely, you will have more and more of
their attention. Ignore them or keep the same stale site, and you will be very
hard-pressed to generate interest on solely the strength of your products alone.