I track everything... I religiously look at my web site stat counter... I'd like to improve my tracking skills... I go with my gut -- I don't need to track.
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We poll customers for ideas... My team dreams up ideas -- no need for customer input... Focus groups... We haven't launched a new product in years.
It's the most important aspect of our business... It's part of our marketing mix among other tactics... We're so busy, we can barely handle our current customers... What is lead generation?
If any task is "outsourceable", I'll send it out... I'm totally convinced outsourcing is the way to go, but I need help to pull it off... I've tried outsourcing in the past, but it doesn't always work out... You know the expression, "If you want to do it right, do it yourself."
As often as it's profitable... Periodically -- I don't want to annoy my prospects... More than once a year... Never -- my customers know how to contact me when they're ready to buy.